Marketing Brand Manager

Job Summary:

The Marketing Brand Manager is responsible for developing, implementing, and managing marketing strategies to enhance brand awareness, drive customer engagement, and increase sales. This role oversees brand positioning, promotional campaigns, and market research to ensure the brand remains competitive and aligned with company goals. Additionally, the Marketing Manager will oversee the broader marketing function, ensuring integration across all marketing activities.

Key Responsibilities:

Marketing Strategy & Brand Development:

· Develop and execute comprehensive marketing and brand strategies to strengthen market position and customer loyalty.

· Ensure consistency in brand messaging, visual identity, and customer experience across all platforms.

· Lead innovation initiatives to enhance brand visibility and market share.

· Identify new market opportunities and implement strategies to drive growth.

Marketing Campaigns & Promotions:

· Plan, develop, and execute marketing campaigns, including digital, traditional, and experiential marketing.

· Monitor campaign performance and optimize strategies based on key performance indicators (KPIs).

· Collaborate with creative teams, agencies, and vendors to produce high-quality marketing materials.

· Oversee social media, PR, and advertising efforts to enhance brand presence.

Digital Marketing:

· Oversee the development and execution of digital marketing campaigns, including social media, email marketing, and online advertising.

· Analyze digital marketing metrics and adjust strategies as needed to maximize ROI.

Traditional Marketing:

· Plan and execute traditional marketing activities such as print advertising, events, and promotions.

· Collaborate with vendors and partners to enhance brand visibility.

Product Launches:

· Coordinate product launches, including creating marketing collateral, promotional materials, and advertising campaigns.

· Work closely with the product development team to ensure successful product introductions.

Market Research & Analysis:

· Conduct market research to identify trends, customer preferences, and competitive insights.

· Analyze consumer behavior, sales data, and industry trends to make informed marketing decisions.

· Evaluate brand performance metrics and provide strategic recommendations.

Product & Service Development:

· Work with product development teams to ensure alignment between brand positioning and product offerings.

· Provide insights on product packaging, pricing strategies, and promotional activities.

Stakeholder Collaboration:

· Partner with internal teams such as Sales, Operations, and Finance to align marketing efforts with business objectives.

· Coordinate with external partners, influencers, and media outlets to enhance brand visibility.

· Represent the brand at industry events, conferences, and networking opportunities.

· Lead cross-functional teams to execute marketing initiatives effectively.

Budget & Resource Management:

· Develop and manage the marketing budget to optimize return on investment (ROI).

· Negotiate contracts with external vendors to maximize cost-effectiveness.

· Monitor expenses and ensure adherence to financial guidelines.

· Allocate resources effectively to meet marketing objectives.

Qualifications & Requirements:

Education & Experience:

· Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).

· Minimum of 5-7 years of experience in marketing, brand management, or related roles.

· Proven track record of developing and executing successful marketing strategies.

· Skills & Competencies:

· Strong understanding of brand management, digital marketing, and consumer behavior.

· Excellent analytical skills with the ability to interpret data and market trends.

· Proficiency in marketing software, CRM systems, and social media management tools.

· Exceptional communication, leadership, and project management skills.

· Ability to work in a fast-paced, deadline-driven environment.

Strong negotiation and relationship-building skills.

Job Type: Full-time

Benefits:

• Company events
• Opportunities for promotion
• Paid training

Work Location: In person