
hotel sales
4 days ago
Job Summary:
We are seeking a dynamic and results-driven Sales and Marketing OTA Specialist to manage and grow the hotel's presence on Online Travel Agencies (OTAs) and digital sales platforms. The ideal candidate will have hands-on experience with OTA management, digital advertising, and driving room sales through effective online marketing strategies. This role requires a strong understanding of e-commerce, rate strategies, digital campaigns, and partnership development.
Key Responsibilities:OTA Management:
- Manage and optimize the hotel's presence on all OTA platforms , Expedia, Agoda, etc.)
- Ensure rate parity, competitive pricing, and content accuracy across all channels.
- Analyze OTA performance and identify opportunities for growth and increased visibility.
- Build and maintain relationships with OTA market managers and partners.
- Monitor and respond to OTA reviews in coordination with the guest relations team.
Sales & Revenue Generation:
- Develop and execute strategies to increase bookings and revenue via OTA and direct booking channels.
- Work closely with the Revenue Manager to implement promotional plans and packages.
- Identify and approach new potential partners or distribution channels to increase exposure.
Marketing & Advertising:
- Plan and execute digital advertising campaigns (Google Ads, Meta Ads, OTA promotions, etc.)
- Coordinate OTA marketing campaigns and sponsored listings to increase hotel visibility.
- Work with the marketing team to maintain consistent brand messaging across online platforms.
- Monitor campaign performance, prepare reports, and recommend optimizations.
Reporting & Analysis:
- Generate performance reports on OTA sales, advertising ROI, and campaign effectiveness.
- Use tools such as Google Analytics, OTA dashboards, and PMS data to track KPIs.
- Recommend adjustments to strategies based on performance and market trends.
Requirements:
- Bachelor's degree in Hospitality, Marketing, Business, or related field.
- Minimum of [2-5] years of experience in hotel sales, OTA management, or digital marketing.
- Strong knowledge of OTAs, booking platforms, and hospitality e-commerce.
- Experience in online advertising platforms (Google Ads, Meta/Facebook Ads, etc.)
- Proficient in Excel, PowerPoint, and data analysis tools.
- Excellent communication, negotiation, and relationship management skills.
- Knowledge of channel managers, PMS, CRS, and revenue management systems is a plus.
Job Type: Full-time
Experience:
- OTA: 3 years (Required)
Language:
- English (Required)
Work Location: In person
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