Sales and Marketing Director

We do not monitor Indeed messages or applications. If you are interested in this opportunity, please apply at the link below

Are you a results-driven marketing leader with a passion for fueling sales through strategic campaigns and local execution? Join Serenity Clean as our Sales and Marketing Director (Fractional) and take full ownership of our multi-location growth engine. Your mission is simple: generate high-quality leads, align tightly with sales, and ensure every campaign leads to real bookings. When marketing isn't driving revenue — it's your job to fix it.

Location: Remote

Pay: $8–$10/hour

Time Commitment: 20 hours/week (with potential to grow based on performance and value delivered)

Company: Serenity Clean

Reports to: CEO of the Company

Meeting Cadence: Weekly EOS L10 Meeting

INTERESTED? Apply directly through our website:

WHO ARE WE?

Serenity Clean is a fast-growing, multi-location cleaning company based in Ohio. We deliver peace of mind through consistent, eco-friendly cleaning services backed by our 200% Make It Right Guarantee. As we scale, we need a strategic and results-driven Sales and Marketing Director to lead and systematize our local marketing across service areas.

WHAT IS THE SALES AND MARKETING DIRECTOR ROLE?

This role is the strategic driver behind Serenity Clean's customer growth. You'll own the marketing department while closely partnering with sales. From campaign creation and local targeting to lead nurturing and sales alignment — you will ensure that every marketing dollar translates into measurable results.

This is a fractional leadership position, starting at 20 hours/week with room to grow as impact is delivered.

ROLE OVERVIEW:

You'll be responsible for:

Creating and executing local marketing campaigns per region

Managing paid channels (Meta, Google), organic content, SEO, and GMB

Building and refining nurture funnels (email/SMS)

Supporting sales by improving lead quality and conversion

Managing agency/freelancer execution

Contributing to weekly EOS meetings and company Rocks

HOW SUCCESS WILL BE MEASURED

Lead Generation

1. More qualified leads per market

2. Lower cost per lead (CPL)

3. Weekly EOS scorecard reporting

Sales Conversion Alignment

1. Higher booking rates from leads

2. Effective nurture campaign performance

3. Better lead quality, per sales feedback

Local Market Performance

1. GMB growth (clicks, calls, reviews)

2. Tailored city-by-city campaign results

3. Strong performance tracking per location

Systems & Execution

1. Documented SOPs and automated funnels

2. Accountable freelance/vendor management

3. Clear communication and weekly updates

Strategic Growth

1. Measurable impact per hour worked

2. Scalable marketing foundations

3. Option to grow role as value is proven

MUST-HAVES

3+ years in a marketing leadership role (fractional, agency, or in-house)

Proven experience in multi-location or local market campaign strategy

Hands-on ability to build and manage campaigns in Meta Ads and Google Ads

Strong understanding of sales-marketing alignment and funnels

Experience managing marketing agencies or freelancers

Familiar with Go High Level (GHL) or similar CRM/email automation tools

Comfortable participating in weekly EOS-style meetings with scorecards and Rocks

Highly organized, self-managed, and results-driven within a part-time schedule

NICE-TO-HAVES

Experience in residential services or home cleaning industries

Copywriting skills for email, ads, landing pages, and SMS

Familiarity with tools like Slack, Loom, Trainual, ClickUp

Background in lead nurturing automation or conversion rate optimization

Ability to analyze and interpret lead/sales data in spreadsheets or dashboards

Working knowledge of WordPress, Webflow, or basic landing page builders

TOOLS WE USE

Go High Level (GHL)

Meta Ads Manager, Google Ads

Google Business, Google Analytics

Slack, Loom, Trainual

Google Workspace

WordPress / Webflow

INTERESTED? Apply directly through our website:

Job Type: Part-time

Pay: Php Php560.00 per hour

Benefits:

• Paid training
• Work from home

Work Location: Remote