Marketing Officer Quezon City

The Marketing Officer plays a vital role in developing and executing market-specific marketing strategies,

aligning with the goals of the Corporate Marketing Manager, the General Manager, the Business Unit Officer,

the sales teams for both Institutional Sales and Retail Sales including affiliates and subsidiaries. He/she creates

and executes marketing plans within their vertical, ensuring that marketing efforts drive growth in both

institutional and retail markets.

1. Brand Consistency and Positioning

• Ensures consistent brand messaging and positioning across all marketing channels within the assigned

market vertical.

• Promotes good brand image and public relations.

1. Market Research Utilization

• Leverages customer data, market research, and competitive analysis to identify trends, customer and

market preferences, pain points and opportunities to leverage on for optimizing campaigns.

• Gathers and analyzes data to influence further improvement of future marketing plans and

programs.

• Segments the market based on market potential, tuition fees, etc and customer motivations

taking into consideration the different customer profiles and the different markets.

1. Marketing Campaign Strategy and Execution

• Leads the creation and ensures implementation of targeted marketing campaigns to different

marketing channels, in alignment with the overall strategy for the market vertical.

• Maximizes Digital Marketing and channels to optimize reach and access

• Works very closely with CMM and Creative Comms to develop effective marketing campaigns

1. Customer Engagement and Loyalty

• Develops strategies (CARE PROGRAMS) to engage and retain customers within the market vertical,

based on research and customer insights by utilizing the customer infinity loop, following prescribed

customer profiling and segmentation.

1. Collaboration

• Supports both institutional and retail sales teams with customized marketing plans and programs.

• Collaborates with other Marketing officers for possible consolidation of plans and programs to

promote cohesiveness in messaging and alignment to MVV (ex. Every home agenda, learner-centered

agenda, Edukampyon, etc)

• Consolidation and maximization of resources for common marketing programs

1. Strategy Development & Alignment

• Creates Marketing Plan aligned to the Corporate Marketing Plan and its unit's business objectives

1. Performance Tracking/Monitoring & Reporting

• Establishes appropriate KRAs/KPIs, monitors Marketing Performance based on agreed deliverables

with the Corporate Marketing Manager and GMs

• Tracks the performance of all marketing campaigns, activities, including on ground events and digital

campaigns, and provides regular feedback and insights to the CMM, GM and Business Unit Officer on

performance metrics that may be useful for any adjustment and future planning

1. Partnerships

• Forges partnerships with key organizations and groups in order to use them as a platform to deliver

our messaging and promote our products and services (co-branding initiatives) as well as work

together for a common objective.

• Seeks guidance and technical assistance from Partnerships Manager for key groups and organizations

that need to be tapped initially at the top level.

1. Budget and Resource Management

• Manages the marketing budget and resources of its market, to ensure optimal spending while

investing in valuable programs.

• Determines appropriate cost to sales ratio to revenue of ad and promo spending to achieve healthy

P&L.

1. Marketing Process, Technology and Tool Utilization

• Suggests and recommends to the CMM, useful marketing technologies and automation tools

to improve marketing programs and campaign for seamless execution.

1. Performs other tasks that might be assigned from time to time.