Marketing Manager

Our client help the biggest brands in sports and business bring their story to life through branded merchandise and design. As Marketing Manager, you'll play a key role in driving strategy, content, automation, and analytics that connect marketing, sales, and studio into one unified growth engine.

OVERVIEW:

This role supports the VP of Marketing & Operations in driving campaigns, storytelling, and data-driven strategy that connects our sales, studio, and client experience teams.

You'll be part of a fast-moving, creative environment where no two days look the same — developing campaigns, analyzing performance, and bringing branded merchandise to life through authentic, on-brand storytelling.

RESPONSIBILITIES:

Strategy + Campaign Execution

• Partner with the VP of Marketing & Operation to plan, execute and measure campaigns that support sales growth and client engagement.

• Translate the customer journey and sales funnel into actionable, data-driven campaigns

• Use automation and AI tools (ChatGPT, HubSpot Workflow, Claude) to build personalized content

• Develop campaign calendars, content plans, and cross-department initiatives that tie marketing directly to revenue

Content + Storytelling

• Manage brand storytelling through case studies, lookbooks, digital campaigns and client spotlights

• Capture and curate lifestyle and product photography and videos in-house to ensure consistency and authenticity.

• Collaborate to align design strategy and creative execution across all marketing touchpoints.

• Use AI assisted content generation tools to accelerate writing, editing and ideation while maintaining brand tone

Analytics + Optimization

• Provide weekly reporting showing marketing efforts impacting sales pipeline and client retention

• Analyze campaign and engagement data to uncover patterns, test hypotheses, and identity improvement opportunities

• Use insights + AI to improve targeting, content strategy, and client retention initiatives.

Cross-Functional Collaboration

• Work closely with sales pods to support client-specific campaigns and initiatives.

• Visuals, templates, and content strategy.

• Support execution of client mailers, kitting projects, and brand activations to ensure alignment and quality.

Automation + Technology

• Build and manage HubSpot workflows for lead nurturing, client retention and automation

• Test new AI and automation tools to increase efficiency in campaign production, reporting and content creation

• Partner with our AI/Automation Specialist to integrate marketing systems with sales and operations platforms.

• 5+ years of experience in B2B or agency marketing
• Strong understanding of digital marketing, CRM (HubSpot required), and analytics.
• Experience managing AI or automation tools for marketing workflows and reporting
• Creative eye for branding and campaign design: familiarity with Adobe and Canva
• Strong copywriting and storytelling ability
• Hands-on experience with photography, social media management, and campaign execution.
• Excellent organizational, analytical and communication skills
• Proactive problem-solver who thrives in fast paced, team-oriented environment

TOOLS & PLATFORMS:

• HubSpot | ChatGPT | Claude | Canva | Adobe Creative Suites | Google Analytics | Apolo |

SUCCESS IN THIS ROLE:

• Marketing campaigns that generate measurable sales impact, not just awareness.

• Automation and AI systems that increase efficiency and reduce manual work.

• Real-time dashboards tracking engagement, conversion, and ROI.

• Strong alignment between Sales, Studio, and Marketing — all speaking one consistent brand language.

Monday to Friday: 8:30am-5:30pm EST US TIME