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Brand Manager

3 hours ago

Ortigas Metro Manila, Philippines TigerUx Full time

BRAND MANAGER for PERSONAL CARE & NON-FOOD

Responsibilities:

Planning

  • Seeks consumer insights, identifies target markets and channels and the most appropriate vehicles to reach them.
  • Mines and collates data that will aid in the development of the Annual Marketing Intent.

Organization/Implementation

  • Gathers needed information for the product orientation material for interfacing units and new hires.
  • Gathers needed data and updates the brand information fact book.
  • Tracks and updates the status of new product developments in collaboration with other key units.
  • Creates sales launch kits for the commercialization of new products and innovation.
  • Gathers needed data and presents product transition plans when necessary.
  • Gathers needed data and presents rationalization plans when necessary.
  • Monitors and recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
  • Mines and consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU) across different channels.
  • Aids the AVP in the liaison with cross-functional units and third-party suppliers related to the development of Above-the-Line (ATL) campaigns.
  • Closely coordinates with the Brand Activation group and recommends the disposition plan for excess promo materials, near-ex items and implementation of other promotions and trade-related activities.
  • Mines and collates needed data and presents Brand Review based on agreed schedule.
  • Organizes requests for product samples.
  • Conducts occasional trade check to have mastery of the market, update self on market trends and competition and familiarize self with sales and trade operations.
  • Conducts visits and alignment meetings with the distributors to be adept and contributes to the achievement of brand's objectives.

Administrative

  • Encodes Internal Orders (IOs) and Purchase Requisition (PRs), Demand Plan (DP) and Annual Business Plan (ABP) in the system.
  • Routes documents for approval and archives electronic and hard copies of documents.

Controlling

  • Gathers data needed for the analysis of Demand Forecast Accuracy.
  • Gathers data needed for the analysis of the profitability of brands.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Business Management, or Communication Arts
  • 5 years of experience in Brand Management / Marketing, gained in FMCG company, preferably personal care category.

Work Schedule/Set-up:

  • Monday – Friday / Day shift
  • Travel to the Plant if needed
  • Occasional fieldwork to monitor brand/competitive performance
  • Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc. if needed

Work location: Ortigas Pasig

Company: FMCG