Channel Manager

2 days ago

Pasig, National Capital Region, Philippines Century Pacific Food, Inc. Full time $104,000 - $130,878 per year

RESPONSIBILITIES:

  • Translate sales and marketing strategies into channel-specific and regional programs to drive sales targets.
  • Lead the development of shopper-centric plans and ensure shopper insights are embedded in commercial strategies.
  • Identify key opportunity areas and define investment strategies across priority channels.
  • Develop channel-specific POS guidelines, promotional frameworks, and execution targets.
  • Monitor execution quality, ensure adherence to plans, and recommend corrective actions as needed.

QUALIFICATIONS:

  • Bachelor's degree in Business, Marketing, or related field
  • At least 5–7 years of experience in trade marketing, channel development, or commercial planning—preferably in FMCG.
  • Exposure to downline and proximity channels an advantage
  • Strong analytical and strategic thinking skills, with experience using shopper insights to guide planning.
  • Proven ability to lead cross-functional teams and develop regionally tailored channel programs.
  • Excellent communication, leadership, and field execution monitoring skills.

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