
Marketing Specialist
2 weeks ago
- Plan and execute store-specific digital marketing campaigns (Google Ads, Facebook/Instagram, YouTube, etc.)
- Manage and optimize online advertising budgets and ROI
- Collaborate with graphic designers and external agencies for the production of visual assets
- Support store-level promotional events (launches, campaigns, seasonal sales)
- Develop and distribute content tailored for the Philippine market (e.g., blog posts, social media captions, email newsletters)
- Coordinate with the Singapore HQ and local store staff to ensure campaign alignment
- Monitor KPIs and prepare regular reports on marketing effectiveness
- Conduct market research and competitor analysis to identify opportunities
- Manage local influencer/affiliate marketing efforts, when applicable
Qualifications
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field
- Minimum 5 years of marketing experience, with at least 3-4 advertising projects related to retail or lifestyle brands
- Proven hands-on experience in digital ad platforms (Meta Ads, Google Ads, TikTok, etc.)
- Knowledge of local digital trends and consumer behavior
- Excellent written and verbal communication skills in English
- Familiarity with tools like Canva, Adobe Creative Suite, or other marketing platforms is a plus
- Strong project management skills and attention to detail
- Can work onsite in Makati.
Job Type: Full-time
Pay: Php35, Php50,000.00 per month
Work Location: In person
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