Senior Marketing Manager

4 days ago

Quezon City, National Capital Region, Philippines Waltermart Supermarket, Incorporated Full time ₱2,000,000 - ₱2,500,000 per year

I. Job Summary

The Senior Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones. His or her tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products and services, and liaising with media organizations and advertising agencies.

II. Duties and Responsibilities

  • Develop the marketing strategy for the company in line with company objectives
  • Manage marketing activities within the marketing department
  • Coordinate marketing campaigns with sales activities
  • Oversee the company's marketing budget
  • Create and publish of all marketing materials in line with marketing plans
  • Planning and implementing promotional campaigns
  • Manage and improve lead generation campaigns, measuring results
  • Overall responsible for brand management and corporate identity
  • Prepare online and print marketing campaigns
  • Monitor and report on the effectiveness of marketing communications
  • Create a wide range of different marketing materials
  • Work closely with design agencies and assisting with new product launches
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Analyze potential strategic partner relationships for company marketing
  • Develop campaigns and strategies for turn-around stores

III. Qualifications

  • Bachelor's degree in marketing, business, or related field
  • 10+ years experience in marketing or related field
  • Has related experience in retail, food service or FMCG
  • A proven track record of successful marketing development and management
  • Must possess strong analytical and project management skills
  • Has strong leadership skills and a strong creative outlook
  • Excellent communication, presentation, and writing skills
  • Highly organized with strong project management skills

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