Digital Marketing Associate

1 week ago

Quezon City, National Capital Region, Philippines Stemz Healthcare Full time ₱250,000 - ₱350,000 per year

Responsibilities:

· Minimum of 2 to 6 years of experience in Digital Marketing (Diagnostics industry/ Pharma/Healthcare)

· Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

· Expert in Internet and social media strategy with a demonstrated track record

· Create and implement Marketing plan within budget, in conjunction with overall business strategy

· Manage major projects such as PR events, launches, Marketing campaigns

· Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research

· Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

· Complete ownership from driving top-of-funnel visitor traffic to monthly customer acquisition and MRR (Monthly recurring Revenue) goals

· Own the strategy and execution of demand generation campaigns to hit marketing pipeline and revenue goals.

· Build and execute demand generation programs through multiple channels (Organic, Paid, Social, Affiliate, etc.) but primarily focused on Paid channels

· Develop a deep understanding of the buyer journey, including funnel metrics, lead scoring, personas, audience development, and lifecycle marketing strategies.

· Create and implement a digital marketing strategy to drive awareness, traffic, leads, and conversions

· Lead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication.

· Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid)

· Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth

· Setting up attribution models, multi-channel tracking

· Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting

· Manage third parties effectively such as digital agencies and service providers

· Develop and maintain regular reporting on campaign performance and marketing pipeline forecasts

· Own and manage a process for experimentation to find new channels, tactics, audiences and offers

· Designs, builds, and maintains company social media presence

· Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

· Identifies trends and insights and optimizes spend and performance based on the insights.

· Brainstorms new and creative growth strategies through digital marketing

· Plans, executes, and measures experiments and conversion tests

· Collaborates with internal teams to create landing pages and optimize user experience

· Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications

· Identifies critical conversion points and drop off points and optimizes user funnels

· Maintain awareness of competitor activity and general healthcare updates

· Contribute to internal and external meetings from a marketing perspective

· Issue on-going reports on all activities to Brand Manager

· Develop an annual marketing plan which should detail the year's activity to meet agreed company objectives.

Kindly share your CV on if interested

Job Type: Full-time

Pay: Php25, Php35,000.00 per month

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