Curation and Suspension Lead
15 hours ago
About the Role:
A Suspension & Curation Lead plays a critical role in driving customer retention, revenue recovery, and reactivation by managing and curating suspended or at-risk accounts. This role combines data-driven outreach strategies, customer engagement, and cross-functional collaboration to win back churned or paused clients and optimize account health.
Key Responsibilities:
Account Suspension Management:
• Oversee and manage all suspended, inactive, or churn-risk customer accounts.
• Investigate root causes for suspension (payment issues, service dissatisfaction, lack of engagement, etc.)
• Build playbooks and workflows for handling suspended accounts across multiple tiers.
Customer Curation & Retention:
• Develop personalized curation strategies to re-engage inactive or at-risk customers.
• Leverage data insights (usage trends, engagement scores, NPS, etc.) to tailor communication.
• Collaborate with Sales & Success teams to design retention and renewal offers.
Sales & Renewals Collaboration:
• Partner with Account Managers and Renewals Specialists to convert suspended accounts into active customers.
• Track renewals cycles and proactively intervene before contract expiry or renewal drop-off.
• Provide inputs on pricing strategies, discounts, or value-added services to drive reactivation.
Cross-Functional Coordination:
• Work closely with billing, legal, product, and customer support to resolve account holds or policy issues.
• Act as voice of the customer to internal teams to drive service or product enhancements.
Required Skills & Qualifications:
• Bachelor's degree in Business, Marketing, Communications, or related field.
• Renewals and experience in suspension management under Sales account is a must.
• Proven success in customer retention, reactivation, or churn prevention roles.
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
• Ability to identify and resolve complex problems, both curatorial and technical.
• Familiarity with tools such as Excel, Power BI, Powerpoint or Google Analytics.
• Excellent communication and negotiation skills.
• Proficiency in CRM Tools (e.g. Salesforce, HubSpot), spreadsheets, and analytics platforms.
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