Performance Marketing Specialist

About TEAM LEWIS

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF). A non-profit charitable entity, funded by TEAM LEWIS, the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF promotes social, cultural, economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry, businesses, governments and non-profits. Since January 2021, the TLF has now supported over 2,000 causes all over the globe. Community charities are championed by TEAM LEWIS' employees, who volunteer their time and skills to maximise the grants' effectiveness

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Purpose of the ro**

leThe Performance Marketing Specialist will support in planning, implementing, and reporting on paid omni-channel digital campaigns across client accounts. This person will take a pro-active and analytical approach in developing paid digital strategies and campaigns; from channel and audience planning, campaign implementation, optimising for efficiencies and reporting internal and client stakeholder

**s.

Key responsibilities and ta**

*sks

Client Manage*

• mentAssists the team with the management of client accounts and proje
• cts.Offers insightful advice and recommendations to clients and team regarding digital tactics and online opportunities based off d
• ata.Supports relationships with clients, establishing self and LEWIS pulse as an invaluable long-term partner for digital communications servi
• ces.Coordinates communication with select clients, internal stakeholders and ensures deadlines and service agreements are adhered
• to.Participates in the business development process by supporting with pitch preparation and resea

*rch.

Performance Mark*

• etingAssists team in developing paid digital strategies and plans across various online platforms that meets the clients' objectives e.g. Meta, TikTok, programmatic, display, YouTube, SEM, Link
• edIn.Conducts analysis or research on audience, keywords, past report/ benchmarks support the development of effective multi-channel digital campa
• igns.Prepares media diary - creative material specifications for all ad formats and timelines to be shared with creative liaison or account team lead to manage delivery timel
• ines.Prepares ad tracking and/or serving tags; ensures required pixels are shared with client or team
• lead.Sets up campaigns and ensures approved bidding, scheduling, budget, targeting etc strategies, creatives, url, ad tracking are implemented accura
• tely.Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals based on aligned frequ
• ency.Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign perform
• ance.Troubleshoots campaign problem areas, and suggests a course of ac
• tion.Identifies growth and scale opportuni
• ties.Maintains accurate budget tracking, communicating potential under or overspends with account
• lead.Keeps abreast of digital trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full

*team.

Reporting and An*

• alysisWorks with analytics team to ensure all data into reports, and dashboards are accurate and done t
• imely.Develops campaign reports based off data extracted and draws observations on trends, performance insights and actionable recommendations to be applied to the next ca
• mpaignCommunicates campaign performance to internal and client stakeholders in a timely manner or upon re

quest.

• GeneralTakes a proactive role in promoting the LEWIS brand, its work, identity, and
• values.Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral
• scheme.Contributes and supports the continuous improvement of systems, practices and po
• licies.Overall, is a guardian of best marketing pr

**actice.

A**

• bout YouExperience in a digital media agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search, and
• display.Confident in performance media activation; hands-on experience on self-service biddable pl
• atforms.Experience in using and/or knowledge of Google Analytics 4 is advan
• tageous.Passionate about and engaged with the fast-changing world of performance and digital ma
• rketing.Keen interest in understanding client business issues and requirements and how you can
• support.Strong project management skills with an ability to plan and pri
• oritise.Acute attention to detail, comfortable managing and analysing campai
• gn data.Calmness under pressure and ability to be agile in managing and achieving tight de
• adlines.Proven competency in managing a varied w
• orkload.Ability to interact confidently with mid to senior internal and external (client) stake
• holders.Creative thinking and an open-minded a

***pproach.

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time***

*to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone c*

an thrive.