Senior Marketing Executive
2 weeks ago
The Sr. Marketing Executive will be responsible for developing and implementing various marketing strategies for the Company's products with an objective of brand awareness and achieve maximum market share and revenue growth.
ResponsibilitiesResponsibilities
- Monitor Growth Drivers of the company such as Active Customer growth, Cross-selling index and other performance metrics (New Customers, Reactivated Customers, Lapsing/Lapsed/Lost Customers, Average Order Value, and Average Order Frequency)
- Would be responsible in planning, implementing & overseeing various local Marketing strategies for the company
- Coordinate with the Regional Marketing Head for regional and local marketing activities and initiatives of the company
- Collaborate with internal and external stakeholders in the execution of customer engagement events/activities/requirements.
- Would be responsible in producing various creative materials for all marketing campaigns, promotional activities, and customer engagement events
- Evaluate efficacy from marketing campaigns, promotions, and events and further develop solutions within budget constraints
- Ensure adherence to the Company Branding Guidelines
- Conduct benchmark research of competitor activities, and various marketing research/reports required by the General Manager
- Managing eCommerce business and implement strategies to increase eCommerce sales.
- Pricing classification and support
- Customer classification decisions
- Forecast for orders received and sales
Qualifications
- Degree/Diploma in Marketing / Mass, Organizational Communication / Economics or related discipline
- Strong marketing, indoor sales/telemarketing and customer service skills
- Possess strong analytical, research and marketing skills
- Good communication & organization skills
- Proficient in Microsoft Office, Marketing platforms for creatives (Adobe, Canva, Editing tools)
- Capable of planning, designing, and implementing Marketing initiatives & strategies
Experience
- Minimum 3-5 years in relevant/similar job experience in Sales and Marketing, working in a cable industry is an advantage
- With experience in a supervisory role with good people management skills
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