Marketing and Product Development Manager

11 hours ago

Pasig, National Capital Region, Philippines ADAMCO Full time ₱1,200,000 - ₱2,400,000 per year

Company Description

ADAMCO, a 100-percent Filipino-owned company, is a leader in manufacturing and distributing agricultural equipment. As part of the Ropali Group of Companies, ADAMCO has grown since its establishment in 1999 to become the largest dealer of rice combine harvesters in the Philippines, holding over 50% of the market share. With 16 branches across the country, ADAMCO is dedicated to providing modern farming solutions, including high-quality agricultural machinery and genuine spare parts. The company also offers customer support services, including financing options and the Life Made Better (LMB) program, to empower Filipino farmers. ADAMCO is driven by the mission to make agriculture easier and more accessible through innovative technology.

Role Description :

  • Hold weekly and monthly trend‐review and brainstorming sessions to generate and capture 24 new product ideas and identify 12 viable products.
  • After concept sign-off, conduct project planning, form teams, allocate resources, manage risks, and secure funding for the top concepts.
  • Source specs, develop and test 6 prototypes, evaluate results, and approve milestones through regular project reviews.
  • Deploy approved 3 products to business units, finalize production plans, and align sales and marketing strategies.
  • Execute full-scale product launches via coordinated internal roll-outs, training sessions, and go-to-market campaigns.
  • Track performance with scheduled reviews, KPI dashboards, customer feedback, market analysis, and issue resolution.
  • Apply ongoing improvements—product tweaks, tech integrations, marketing updates, and lifecycle management.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).
  • Minimum of 
    5 years of experience
     in marketing and product management, preferably in manufacturing or agriculture machinery.
  • Proven track record in developing successful marketing campaigns and product launches.
  • Strong analytical, leadership, and project management skills.
  • Excellent communication and presentation abilities.
  • Proficiency in digital marketing tools, CRM, and analytics platforms.
  • Creative thinker with a strategic mindset and business acumen.

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