Product Marketing Specialist

2 days ago

Pasig, National Capital Region, Philippines CONSUMER CARE PRODUCTS, INC. Full time ₱900,000 - ₱1,200,000 per year

Assists the Marketing Manager for Homecare Division in formulating and executing marketing plans for assigned products/categories designed to achieve company sales, units, and profit objectives.

MAJOR RESPONSIBILITIES

  1. To assist the Marketing Manager in developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies and specific action plans in order to achieve sales and profit objectives.

  2. To assist in product and package development of new and existing products and determine selling features (i.e. sizes, pricing and product claims).

  3. To assist in the development and execution of specific strategies and plans for the brand:- Sales promotion activities and merchandising programs in conjunction with the Sales Department. (i.e. trade fairs, auto shows and other related events).- Advertising programs in digital/social media in conjunction with the Advertising agency.- Advertising programs in conjunction with the Creative and Media agencies.- PR activities

  4. Prepare budgets (units, sales and A&P spending) for the assigned brands.

  5. Coordinate with toll packer and Logistics for inventory requirements

  6. Conduct market research in securing market analyses and consumer reactions to products, concepts and advertising.

  7. Conduct periodic store checks and submit findings/observations.

  8. Prepare periodic brand and marketing budget reviews.

CONTACTS ARISING OUT OF THE JOB

1. Internal

2. ExternalManagement Distributors & its Sales personnel Research & Development Advertising & Media Agencies Planning & Logistics Market Research AgenciesProduction Promo/Merchandising AgenciesSales &

Distribution Graphics design housesAccounting & Finance Trade Organizations

QUALIFICATIONS

  1. With at least 3 years Marketing work experience with a FMCG company

  2. Marketing or Business Management graduate

  3. Analytical, Assertive, confident and reliable

  4. Creative and has initiative

  5. Can plan, organize, lead, and control

  6. With good oral and written communication skills

  7. With a pleasing personality; should be presentable as he/she will face client.

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