Marketing and Product Development Manager

5 days ago

Pasig, National Capital Region, Philippines ADA Manufacturing Corporation (ADAMCO) Full time ₱900,000 - ₱1,200,000 per year
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).
  • Minimum of 5 years of experience in marketing and product management, preferably in manufacturing or agriculture machinery.
  • Proven track record in developing successful marketing campaigns and product launches.
  • Strong analytical, leadership, and project management skills.
  • Excellent communication and presentation abilities.
  • Proficiency in digital marketing tools, CRM, and analytics platforms.
  • Creative thinker with a strategic mindset and business acumen.
Key Responsibilities / Job Description:
  • Hold weekly and monthly trend‐review and brainstorming sessions to generate and capture 24 new product ideas and identify 12 viable products.
  • After concept sign-off, conduct project planning, form teams, allocate resources, manage risks, and secure funding for the top concepts.
  • Source specs, develop and test 6 prototypes, evaluate results, and approve milestones through regular project reviews.
  • Deploy approved 3 products to business units, finalize production plans, and align sales and marketing strategies.
  • Execute full-scale product launches via coordinated internal roll-outs, training sessions, and go-to-market campaigns.
  • Track performance with scheduled reviews, KPI dashboards, customer feedback, market analysis, and issue resolution.
  • Apply ongoing improvements—product tweaks, tech integrations, marketing updates, and lifecycle management.
Key Result Areas (KRAs):

  1. Marketing Strategy and Execution

  2. Implementation of annual marketing plans and campaigns.

  3. Product Development and Innovation

  4. Timely introduction of new or improved products based on market needs.

  5. Brand Management and Market Presence

  6. Strengthened brand positioning and awareness in target markets.

  7. Sales Support and Growth

  8. Effective marketing programs that contribute to sales targets.

  9. Customer and Market Insights

  10. Accurate and actionable market intelligence to guide business decisions.

Key Performance Indicators (KPIs):
  • 100% Achievement of marketing plan milestones and timelines.
  • Number of new products launched per year and their market adoption rate.
  • Increase in market share and brand awareness (measured via surveys or analytics).
  • Marketing ROI and campaign performance metrics (reach, engagement, leads, conversions).
  • Product profitability and contribution to overall revenue.
  • Customer satisfaction and feedback on new products.

Budget utilization efficiency and variance control.

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