Digital Content Specialist

Job Brief

We are seeking a highly creative and results-driven Digital Content Specialist to manage day-to-day execution of email marketing, social media content, and SEO content strategies. This role is ideal for someone who thrives in fast-paced, collaborative environments and brings both strategic thinking and strong hands-on execution skills. You will work with Australian clients across ecommerce, service, and brand-driven businesses to bring their marketing messages to life.

Responsibilities

Build and manage email campaigns including automation flows, segmentation, A/B testing, and performance reporting in tools like Klaviyo, Mailchimp, or ActiveCampaign.

Write compelling and brand-aligned copy for emails, paid ads, landing pages, and social media posts.

Design and adapt visual assets for social media and email campaigns in line with client branding and guidelines.

Plan, schedule, and publish social media content across platforms such as Facebook, Instagram, LinkedIn, TikTok, etc.

Conduct keyword research and write SEO-friendly blog content tailored to each client's niche and goals.

Collaborate with internal teams to implement content and conversion improvements across ecommerce websites (e.g., product pages, banners, and calls to action).

Monitor and report on campaign performance, providing insights and recommendations for optimisation.

Contribute creative ideas to overall digital strategy and stay ahead of digital marketing trends and tools.

Requirements

3–5 years of experience in digital marketing, particularly in email, content creation, and social media strategy.

Demonstrated hands-on use of email marketing platforms such as Klaviyo, Mailchimp, or ActiveCampaign.

Strong copywriting and content writing skills, with the ability to match client tone of voice and write across channels.

Familiarity with Shopify or similar ecommerce platforms for minor content updates and optimisation.

Confidence in scheduling tools like Meta Business Suite, Buffer, Later, or Planoly.

Strong understanding of SEO principles, on-page optimisation, and blog content strategy.

Experience using or collaborating with AI content tools to scale ideation and creation.

Excellent English communication skills – both written and verbal.

Ability to manage multiple projects, meet deadlines, and work autonomously in a remote setting.

Philippines-based, with full-time availability aligned to Australian business hours.

Desirable

Prior experience working with Australian or international ecommerce businesses.

Experience in campaign strategy planning in addition to execution.

Familiarity with Canva, Adobe Creative Suite, or similar tools for content design.

Understanding of performance marketing and ability to interpret data from tools like Google Analytics, Meta Ads Manager, or SEO tools (SEMRush, Ubersuggest, etc.).

Software Proficiency

Email Marketing: Klaviyo, Mailchimp, ActiveCampaign

Social Media: Meta Business Suite, TikTok, Instagram, LinkedIn

Ecommerce: Shopify, WooCommerce (basic content editing)

SEO Tools: Google Search Console, SEMRush, Ubersuggest, SurferSEO

Design: Canva, Figma, Adobe Suite (basic)

Productivity: Google Workspace, Slack, ClickUp/Asana

Personal Attributes

Creative Thinker: Offers fresh ideas and content strategies that align with client goals.

Detail-Oriented: Delivers accurate, high-quality content across all touchpoints.

Proactive & Organised: Able to plan, execute, and optimise content without micromanagement.

Client-Centric: Takes pride in aligning with brand guidelines and exceeding expectations.

Collaborative: Works well with marketing teams, designers, and strategists across time zones.

Time Zone: Australian Business Hours

Applicant Location: Must be Filipinos living in the Philippines

About Outdesk

At Outdesk, our mission is to bridge the gap between exceptional talent in the Philippines and the dynamic business needs of our clients in Australia. We are committed to delivering bespoke recruitment and comprehensive employment solutions that foster long-term success for both our clients and staff.

Employee Benefits

Paid Leave

13th Month Pay

SSS

Philhealth

Pag-Ibig

BIR

HMO