Digital Content and Multimedia Officer

GENERAL PURPOSE OF THE JOB:

The Digital Content and Multimedia Officer is responsible for managing the company's digital platforms and producing multimedia content that supports corporate communications and stakeholder engagement. This role ensures timely, engaging, and brand-aligned digital executions in close collaboration with the Brand and Creatives Officer.

DUTIES AND RESPONSIBILITIES

Digital Strategy and Content Management

• Supports in developing and executing the Department's Digital Content Strategy across digital platforms including website and social media channels (Facebook, Instagram, Threads, YouTube);
• Co-manages the company's official digital platforms and develop content that promote the company and its business, aligned with its corporate brand strategy;
• Develops monthly content plan for the company's digital platforms in collaboration with the Corporate Communications Team members;
• Researches trends, audience behavior, and platform updates to inform content planning and optimization;
• Drafts and schedules image and video assets, write copy, hashtags, and alt text;
• Engages with audiences through comments, messages, and tagged content;
• Collaborates with external and key internal cross-departmental partners for social media requirements, cross-posting and content alignment
• Maintains up-to-date website content reflecting the company's latest activities, announcements, and campaigns;
• Coordinates with IT and external vendors for platform enhancements and troubleshooting.

Video & Multimedia Production

• Assists in planning and producing video content for social media campaigns, corporate events, and property showcases.
• Supports filming, editing, and post-production tasks as needed.
• Ensures brand consistency and accessibility in all video content (e.g., closed captions, overlays).

Collaboration and Creative Coordination

• Collaborates with internal teams and third-party creatives (website developers, videographers, editors, etc.) to ensure quality and alignment;
• Supports the PR & Reputation and Strategic Brand and Comms units in their respective digital communications and multimedia requirements;
• Provides creative direction and feedback to external vendors and partners as needed.

Asset Management and Administrative Support

• Ensures proper organization, inventory, and storage of communication assets including photos, videos, final artworks, edited videos, and banners;
• Maintains a centralized digital archive for easy access and retrieval of creative materials.

Digital Trend Monitoring & Analytics

• Monitors emerging digital communication trends, platform innovations, and audience engagement patterns;
• Evaluates and recommends new tools and technologies to enhance digital content creation, distribution, and performance.
• Tracks and analyzes performance metrics across platforms using tools like Google Analytics, Meta Insights, and YouTube Studio;
• Generates regular reports with actionable insights to guide future content strategies and improve engagement

Other tasks

• Keeps up to date with the latest developments in the creatives industry and continuously tests and recommends new tools and techniques to further improve performance of the website and other digital platforms;
• Supports the Corporate Communications Department in implementing Corporate Social Responsibility (CSR) programs that enhance the company's reputation and community engagement;
• Performs other functions as may be assigned by the Corporate Communications Head and Chief Operating Officer (COO).

JOB PROFILE

Educational Background

• A graduate of bachelor's degree in Communications, Multimedia Arts, Marketing, or related field

Professional Background

• Must have at least 5 years of experience in digital content management, analytics, or multimedia production in real estate public relations; agency, luxury brand-oriented experience highly preferred

Knowledge Requirements

• Strong understanding of digital trends, audience behavior, and platform algorithms.
• In-depth knowledge of and expertise in a wide range of Adobe Creative Suite applications (including Photoshop, Illustrator, InDesign, Premiere, Adobe After Effects) and other mobile editing software (such as Canva, CapCut, Filmora, etc.)
• Knowledge of WordPress and other website development tools is required
• Knowledge in social media metrics is an advantage

Skills Requirements

• Proficient in managing digital platforms and content scheduling tools
• Advanced proficiency in video editing and multimedia production tools
• Skilled in monitoring digital trends and platform updates
• Experienced in using analytics tools for performance tracking and insights

Ability Requirements

• Analytical thinker with a keen eye for digital performance and optimization
• Ability to adopt new tools and technologies to enhance content delivery
• Collaborative and responsive in cross-functional digital initiatives
• Capable of producing multimedia content aligned with strategic goals

𝐏𝐇𝐂 𝐢𝐬 𝐚 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐭𝐡𝐚𝐭 𝐯𝐚𝐥𝐮𝐞𝐬 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲, 𝐄𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧. 𝐖𝐞 𝐚𝐫𝐞 𝐜𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐝 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐭𝐞𝐚𝐦 𝐰𝐢𝐭𝐡 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐭𝐚𝐥𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐬𝐤𝐢𝐥𝐥𝐬 𝐫𝐞𝐠𝐚𝐫𝐝𝐥𝐞𝐬𝐬 𝐨𝐟 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝𝐬 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚𝐧 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐩𝐞𝐜𝐭𝐬 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬.