Marketing Coordinator

Primary Purpose of the Role

The Marketing Coordinator is responsible for:

• Supporting and executing marketing campaigns that drive sales, engagement, and consistent brand presentation across all channels.

Key Result Areas and Responsibilities

A. Marketing Planning

• Assist in developing and executing seasonal and campaign marketing plans aligned with business goals
• Coordinate marketing and promotional calendars to ensure timely delivery of campaigns, store activations and digital initiatives
• Support cross-team collaboration with merchandise, retail and e-commerce to drive engagement and sales
• Source and collate market, competitor and customer insights to inform campaign strategies
• Track campaign performance against agreed KPIs and contribute recommendations for optimisation
• Assist in planning content, assets and promotional materials that showcase the product collections effectively
• Assist with local area marketing planning and execution, including new store openings
• Assist with other tasks and projects, as requested by the Marketing Manager

B. Visual Merchandising

• Support planning and execution of in-store displays, window styling, and seasonal campaigns
• Coordinate the creation, production and distribution of point-of-sale materials, signage, and promotional collateral for retail stores
• Ensure all visual assets align with brand guidelines and campaign messaging
• Assist in rolling out campaigns consistently across all store locations - working with printers and promotional vendors if applicable
• Collaborate with marketing, e-commerce and retail teams to integrate in-store and digital experiences
• Prepare in-store visual merchandising guides and distribute to stores, as required
• Collect feedback to inform future visual merchandising strategies

C. E-commerce

• Coordinate digital marketing campaigns, including email marketing, paid ads, and social media promotions, to drive website traffic, engagement and sales
• Collaborate with the e-commerce team to implement seasonal campaigns, product launches, and online promotions, ensuring consistency with brand messaging and in-store marketing
• Monitor online sales performance, website analytics, and customer behavior to provide insights and recommendations for improving conversion rates and user experience
• Assist in content planning for the website, including banners, hero visuals, landing pages, and promotional campaigns
• Coordinate with external agencies, photographers and graphic design / copy teams to produce high-quality digital content for online channels
• Ensure all online campaigns and content are executed on schedule and meet brand standards
• Support ongoing SEO/GEO and website optimization initiatives to enhance product discoverability and improve organic traffic

D. Email

• Assist the Marketing Specialist to plan, create, and execute email marketing campaigns, including promotional, seasonal, and lifecycle emails
• Brief audience segmentation requirements to CRM & Loyalty team
• Collaborate with graphic design / copy teams to design compelling email content, including visuals, copy, and calls-to-action aligned with brand guidelines
• Manage email testing and scheduling
• Monitor and analyse email performance metrics, such as open rates, click-through rates, conversions, and unsubscribe rates
• Optimise email campaigns based on performance data, A/B testing results and industry best practices
• Ensure compliance with email marketing regulations, privacy laws, and internal data governance policies
• Coordinate with cross-functional teams to align email campaigns with broader marketing initiatives, promotions and product launches
• Maintain and update email templates, assets and campaign documentation for efficiency and consistency

E. Social Media

• Plan, create and schedule engaging social media content across platforms (eg Instagram, Facebook, TikTok, Pinterest) to promote footwear collections and brand campaigns
• Collaborate with graphic design / copy teams to develop content (video and static) that aligns with brand guidelines and campaign objectives
• Monitor social media performance metrics, including engagement, reach, impressions, and follower growth, and provide actionable insights
• Respond to customer comments and messages on social platforms in line with brand tone
• Research social media trends, competitors, and audience behavior to inform content strategy and campaign planning
• Support influencer and partnership campaigns, including content coordination, scheduling and performance tracking
• Assist in executing paid social media campaigns, including ad creation, targeting, and monitoring performance
• Maintain a content library, asset management system, and social media calendar to ensure consistent and organized posting

F. Reporting

• Prepare and maintain regular marketing reports, including campaign performance, social media metrics, email marketing results and website analytics
• Track sales performance and campaign ROI, providing insights to inform marketing strategy and optimisation
• Monitor budget spend and report on variances, ensuring campaigns are delivered within allocated resources
• Generate reports on promotional code usage, affiliate activity, and competition participation
• Analyse customer engagement data across channels to support marketing planning and decision-making
• Present key findings and recommendations to internal teams and stakeholders to optimise future campaigns
• Maintain accurate marketing databases and asset libraries for efficient reporting and reference
• Prepare ad-hoc reports as requested by the Marketing Manage
  

G. Administration

• Monitor and track credit card transactions, ensuring accurate reporting and reconciliation
• Create promotional codes, update terms and conditions, and ensure compliance with marketing campaigns
• Coordinate competitions and giveaways, including administration, winner notifications, and follow-up
• Manage monthly reconciliation for affiliate programs, including online order cancellations and adjustments
• Source, organize, and manage content for external brand collaborations, ensuring timely delivery and alignment with brand guidelines

Key Skills Qualifications & Experience

Prerequisite Skills:

• Strong organisational and project management skills, coordinating seasonal campaigns, product launches and retail activations
• Excellent written and verbal communication skills
• Attention to detail in campaign execution, marketing assets and in-store promotional materials
• Knowledge of digital marketing, email marketing, e-commerce, visual merchandising and social media channels and metrics relevant to footwear retail
• Analytical skills to interpret sales data, campaign performance, and customer insights to inform marketing decisions
• Proactive, solution-focused approach with the ability to work independently and manage multiple priorities
• Creative mindset for producing engaging content, storytelling around footwear collections, and trend-led campaigns
• Experience using marketing tools and platforms such as CMS, email marketing systems, analytics dashboards and social scheduling tools
• Ability to work under pressure, meet challenges with solutions and achieve deadlines

Education/Qualifications/Memberships:

• Bachelor's Degree in Business, Communications or Marketing, preferred

Preferred Experience:

• 2+ years' experience in a marketing, digital or communications role
• Experience with marketing tools such as CMS platforms, social media management tools, email marketing systems and analytics dashboards (advantageous)
• Exposure to retail, consumer goods or e-commerce environments desirable
• Experience in product storytelling and retail campaign management highly regarded