Performance Marketing Specialist

2 days ago

Manila, National Capital Region, Philippines Marlee Full time ₱900,000 - ₱1,200,000 per year

About the company

Fast-track your career with the Marlee Talent Pool. We're not just matching you with your ideal roles but unlocking your long-term career potential. Marlee goes above and beyond by identifying key strengths for your CV, helping you discover a career direction you might not have considered where you can truly thrive, and guiding you to develop those essential soft human skills that close gaps in your resume.

Marlee's innovative approach then places you in teams where you'll flourish. Using cutting-edge motivational science, we connect you with roles in teams and within organizations that make your heart sing and help our partners build their dream teams.


About the role

As a Performance Marketing Specialist,  you will play a pivotal role in designing and implementing strategic paid media campaigns across different channels and mediums to boost customer and business growth.

What you'll do:

  • Be on top of campaign performance data to uncover trends, insights, and growth opportunities for the business
  • Optimize budget allocation to maximize ROI and achieve cost-efficient results
  • Conduct comprehensive keyword research to enhance search engine campaigns for lead generation, providing clear reporting and actionable insights to stakeholders on campaign performance
  • Develop and execute A/B testing to maximize campaign effectiveness
  • Create robust landing pages to boost conversions from ideal customer profiles
  • Stay current with digital marketing trends, best practices, and emerging technologies

Who you are:

  • Experienced in managing campaigns across diverse platforms, with hands-on experience on paid social media advertising
  • Practical experience with creative asset editing
  • Strong attention to detail with proven ability to manage multiple campaigns while meeting deadlines
  • Analytical mindset with data interpretation and problem-solving capabilities
  • Excellence in cross-functional communication and collaboration
  • At least 1 year of experience in digital marketing, campaign management, and performance metrics

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