Senior Lead Specialist Marketing Automation and Campaign

7 days ago

Mandaluyong City, National Capital Region, Philippines National Instruments Full time $60,000 - $80,000 per year
Job Description:
  • Designs and develops marketing assets for digital marketing campaigns. Assets are mailers, landing pages and forms including those used for email campaigns, websites, and digital advertising (e.g. LinkedIn, Google Ads, etc.).
  • Performs quality assurance and audit of marketing automation/ campaign assets (email, landing pages, forms, campaign canvas, segment)
  • Identifies all marketing assets required for campaigns and events. Coordinates campaign requirements and support requests with other functional groups (social media, creatives team, web team).
  • Maintains and updates Emerson AP intranet, website, MS Teams site (e.g. AP intranet page, SharePoint campaign calendar, marketing repository folders, etc.).
  • Monitors the AP marketing event calendar together with the stakeholders. Ensure that events are logged and updated in the different project and content management tools.
  • Supports requests for database update, contact list upload, leads upload and segmentation
  • Monitors and generates reports on database health (field completeness, active contacts, opt-ins, new contacts, etc.)
  • Generates campaign performance reports and exports data such as email campaign metrics, form submissions, registrations, etc.
Who You Are:
  • Bachelor's degree in information technology, computer science, computer engineering, or any related field of study or equivalent.
  • 5 years' relevant work experience in marketing automation platforms (e.g. Eloqua) and email campaign management.
About Us:

National Instruments

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