Director, Consumer Marketing

18 hours ago

Makati City, National Capital Region, Philippines Mastercard Full time

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title And Summary
Director, Consumer Marketing

The Director, Consumer Marketing- Philippines within the Southeast Asia Marketing team will lead Philippines Integrated Marketing and Comms across Consumer Marketing, B2B initiatives, Digital & Social, and Media channel strategies to drive Mastercard brand preference, engagement, and usage. This role is responsible for shaping and executing marketing strategies that strengthen Mastercard's position in the Philippines market while aligning with regional priorities and accelerating direct-to-consumer impact.

Role

  • Develop and execute annual Country marketing plans and KPIs for the Philippines.
  • Engage internal stakeholders to align on B2C strategy, consumer value propositions, and business objectives.
  • Partner with Accounts, Merchant, and cross-functional teams to grow market share and drive consumer activation.
  • Apply consumer insights, segmentation, and behavioral data for effective multi-channel targeting.
  • Lead digital marketing innovation, optimizing campaigns across mobile, digital platforms, and emerging technologies to drive consumer engagement and conversion.
  • Manage social media content strategy, publishing calendar, and always-on consumer engagement across channels.
  • Deliver B2B2C with Issuers and Partners using Mastercard marketing assets and toolkits.
  • Ensure cohesive messaging and collaboration across global, regional, and local teams to elevate Mastercard's B2C presence and brand relevance.

All About You

  • Bachelor's degree in marketing, Business, or related field; MBA preferred.
  • Several years of marketing experience, including strong marketing leadership.
  • Proven track record in managing large-scale consumer campaigns and delivering measurable business and brand results.
  • Strong strategic planning and execution skills, with demonstrated ability to drive consumer marketing performance.
  • Expertise in digital marketing, social media, consumer journeys, and emerging technologies.
  • Excellent analytical skills and ability to derive insights from consumer and market data.
  • Strong stakeholder management and collaboration skills.
  • Familiarity with the Philippines market, consumer landscape, and broader Southeast Asia regional dynamics.

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

  • Marketing and Sales Director

    3 days ago

    Makati City, National Capital Region, Philippines ELECTRO PREMIER VENTURE INTL. INC Full time $80,000 - $120,000 per year

    Job SummaryThe Marketing and Sales Director will be a strategic leader responsible for the comprehensive planning, development, and execution of all marketing and sales initiatives for Recherche Phoenix Beauty Essential Inc., a company specializing in the beauty and skincare industry.This role requires a seasoned professional with a decade of experience to...

  • Marketing Director

    5 days ago

    Quezon City, National Capital Region, Philippines JBW Managed Consulting and Services Full time

    A Marketing Director is a senior-level professional who leads a company's marketing efforts. They develop and implement marketing strategies to promote products or services, increase brand awareness, and drive revenue growth. Marketing directors oversee marketing campaigns, manage marketing teams, and analyze market trends to identify opportunities for...

  • Marketing Director

    7 days ago

    Makati City, National Capital Region, Philippines SURGE FITNESS GYM CORP. Full time ₱1,000,000 - ₱1,200,000 per year

    The Marketing Director will lead the overall marketing strategy, creative direction, and brand storytelling of the company. This role requires a hands-on leader with strong experience in directing, filming, and producing content, capable of transforming concepts into high-impact visuals and campaigns. The Marketing Director will oversee a dynamic team across...

  • Marketing Director

    5 days ago

    Makati City, National Capital Region, Philippines Harper and Hill Executive Search Full time ₱6,000,000 - ₱8,000,000 per year

    Career Opportunity: Marketing Director for a real estate brokerage company.Work Set-Up: OnsiteOffice Location: MakatiJob Summary:Develops and implements the company's branding and marketing strategy, including brand positioning, marketing communications, and media.Directs a staff of four in all facets of online marketing, including campaign development and...

  • Director of Marketing

    7 days ago

    Makati City, National Capital Region, Philippines DMCI Homes Full time

    Be Part of Something New — Director for Marketing (Pre-Opening & Operations Phase)Makati City, Philippines — Head Office-based role overseeing the pre-opening and operations of the Batangas resort and future DMCIHomes Hotel & Leisure properties.A new resort destination is rising in Batangas — the first of several planned condotel resorts designed to...

  • Media Director

    7 days ago

    Makati City, National Capital Region, Philippines PM Consulting Full time ₱1,500,000 - ₱3,000,000 per year

    We are seeking a Media Director to lead the development of innovative O+O (Offline + Online) shopper engagement strategies for a leading global health and beauty retailer.This role is responsible for Digital Marketing, Performance Marketing, Digital Commerce (TikTok Shop, Optimo Retail Media), and the development of a holistic media planning framework...

  • Consumer Insights Lead

    7 days ago

    Makati City, National Capital Region, Philippines PepsiCo Full time ₱1,500,000 - ₱2,500,000 per year

    OverviewThe Consumer Insights Leadrole will be responsible for insights generation for Asia Foods Operating Unit. This role will be responsible for identifying consumer led business opportunities to unlock the Foods Business in import-export markets. The role partners with the business in developing commercial unlocks based on sound understanding of...

  • Digital Marketing Manager

    3 days ago

    Quezon City, National Capital Region, Philippines Pascual Consumer Healthcare Corp. Full time ₱4,000,000 - ₱8,000,000 per year

    Digital Marketing ManagerBachelor's degree in Marketing, Business, Communications, Digital Media, or related field5+ years in Digital Marketing, with 2–3 years in FMCG, consumer healthcare, or pharma (OTC preferred)Strong grasp of consumer behavior, digital trends, and the health/pharma landscapeProven success in integrated digital campaigns across...

  • Consumer Engagement Senior Manager

    7 days ago

    Makati City, National Capital Region, Philippines HRTX consulting Full time ₱2,500,000 - ₱6,000,000 per year

    We are seeking a Senior Manager, Consumer Engagement to lead the development of innovative O+O (Offline + Online) shopper engagement strategies for a leading global health and beauty retailer.This role is responsible for Digital Marketing, Performance Marketing, Digital Commerce (TikTok Shop, Optimo Retail Media), and the development of a holistic media...

  • Senior Consumer Care Manager

    5 days ago

    Makati City, National Capital Region, Philippines Reckitt Full time

    We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a...