Digital Marketing Specialist

4 days ago

Pasig, National Capital Region, Philippines DILLINGER 1903 Full time ₱456,000 - ₱1,080,000 per year

Work location: Ortigas, Pasig City

Work type: Full-time

Work schedule: 8PM – 5AM (Night shift) | Monday to Friday

Work setup: Hybrid (2x RTO, 3x WFH per week)

Duties & Responsibilities:

  • Develop and demonstrate an understanding of the client's business in order to create customized Google search engine marketing strategy.
  • Monitor client budgets and adjust bids in order to achieve goals and objectives as defined by each client.
  • Develop comprehensive search marketing campaigns including keywords, ad copy, and landing page selection.
  • Ability to translate ads statistics into insights and suggest a recommendation based on the insights.
  • Analyze B2B ad campaigns performance and identify opportunities to optimize through the components of: Keyword, Ad Copy, Testing & Analysis, Bid Management and A/B testing.
  • Work together with internal teams to develop action plans to streamline operations, through the use of keyword research tools and dashboards to monitor key metrics including but not limited to: Clicks, CTR, Reach, Engagement, Conversions, CPA, ROAS, and cost per click.
  • Provide recommendations for keyword bidding based on market trends and competitor research data, supporting demand generation goals for an organization scaling at rapid pace.
  • Identify and test emerging opportunities while keeping abreast of the latest developments in SEM on Google Ads and Microsoft Bing Ads

Qualifications:

  • Bachelor's degree in relevant fields (Advertising, Data Analytics, or Marketing preferred).
  • At least 3 years of Performance Marketing experience. B2B experience is highly preferred.
  • Experience with paid ad platforms (Google Ads, LinkedIn Ads, Meta Ads, etc.)
  • Knowledgeable with the sales funnel (ToFu, MoFu, BoFu) digital marketing principle
  • In-depth understanding of key industry metrics and the ability to recognize how they might impact the business (ROAS, CPA, CPC, ROI, etc.)
  • Prior experience with related ad management tools and reporting platforms, i.e. Google Keyword Planner, AdWords Editor, SEMrush, Google Analytics,
  • Prior experience with agencies servicing multiple clients will be highly advantageous.
  • Creative experience in writing ad copy is an advantage.
  • Demonstrated interest in continued skills development, especially around digital marketing, B2B advertising, data analytics, and keyword research tools and trends.
  • Strong communication skills to collaborate with a cross-function team.

Job Type: Full-time

Pay: Php38, Php90,000.00 per month

Application Question(s):

  • Are you knowledgeable with the sales funnel (ToFu, MoFu, BoFu) digital marketing principle?
  • Are you amenable to work in a hybrid setup (2x RTO at Ortigas) and with a night shift schedule?

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 3 years (Required)

Work Location: In person

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