Digital Marketing Specialist

5 days ago

Pasig, National Capital Region, Philippines ACCPRO INTERNATIONAL Full time ₱480,000 - ₱1,440,000 per year

Digital Marketing Specialist

Work Address: Ortigas, Pasig City

Work setup: Hybrid (2x onsite | 3x WFH)

Schedule: Monday to Friday | Night shift (8PM to 5AM)

Primary Responsibilities:

  • Create and manage email campaign calendars. Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting.
  • Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
  • Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
  • Build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms.
  • Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories.
  • Perform operational execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
  • Work with team leads and cross function team to improve email campaign performances and marketing operations related workflows and processes.
  • Daily processing of ad hoc operational requests based on specific workflows.
  • Supporting other workflow processes related to requests for data, information, and insights.

QUALIFICATIONS:

  • 2 - 5 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering or related.
  • Strong communication skills to collaborate with cross-function team and to liaise with international clients.
  • Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.) is a strong advantage.
  • Detailed-oriented, methodical and prefers a structured way of getting things done.
  • Strong problem-solving attitude with meticulous attention to detail and able to consistently meet deadlines.
  • Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
  • Strong interest in researching and learning new skills and digital systems.
  • Proficiency in Windows, Microsoft Office Suite; comfortable working in Excel.
  • Must be willing to work twice a week in Pasig City, Philippines on a night shift schedule from 8pm to 5am PST

Job Type: Full-time

Pay: Up to Php70,000.00 per month

Benefits:

  • Health insurance
  • Life insurance
  • Paid training
  • Promotion to permanent employee

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 2 years (Required)
  • B2B: 1 year (Required)
  • CRM software: 1 year (Required)
  • CMS: 1 year (Required)

Work Location: In person

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