
Creative Strategy
3 days ago
Position Overview:
We're looking for a sharp, data-informed Creative Strategist to drive performance through scroll-stopping content and ad creative. You'll own the creative direction and content planning for paid media campaigns across Meta, TikTok, and other platforms—partnering closely with media buyers, editors, and creators to craft assets that convert.
Key Responsibilities:
- Research customer psychology, market trends, and competitor ads to develop high-impact ad concepts.
- Write ad scripts, creative briefs, and copy angles tailored to performance goals.
- Plan and storyboard short-form content for paid ads (UGC, product demos, testimonials, etc.).
- Collaborate with media buyers to align creative direction with campaign objectives.
- Analyze ad performance to identify winning hooks, angles, and formats.
- Lead content testing strategies—headline, thumbnail, CTA, intro hook, etc.
- Direct UGC creators and editors to produce platform-native content that sells.
- Maintain a library of high-performing creative assets and benchmarks.
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Creative strategist
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