Social Media Strategy Lead

2 days ago

Remote, Philippines HCM Nexus Consulting Inc Full time ₱800,000 - ₱1,200,000 per year
Job Description

We're looking for an experienced and data-driven Social Media Strategy Lead to join a growing digital team. In this role, you'll lead the planning, execution, and analysis of organic and paid social campaigns, while mentoring a team and supporting pitches and creative strategy. If you're passionate about using insights to drive real results on platforms like Meta, TikTok, and LinkedInthis might be for you.

Key Responsibilities

Social Media Strategy & Campaign Execution

  • Create and execute full-funnel social media strategies for organic and paid channels
  • Oversee campaign setup, A/B testing, and performance optimization
  • Collaborate closely with creative, media, and analytics teams to ensure consistent execution
  • Use analytics tools (e.g., Google Data Studio) to evaluate performance and drive actionable insights
  • Stay updated on social media trends and best practices, applying learnings to improve future campaigns
  • Conduct market and audience research to inform campaign direction

Team Leadership & Enablement

  • Provide coaching, mentoring, and development support to the social media team
  • Conduct regular team check-ins and help resolve challenges collaboratively
  • Promote a growth-oriented culture focused on innovation and continuous improvement
  • Oversee onboarding and support new team members in adapting to workflows and client needs
  • Represent the social media team during client interactions and cross-functional discussions

Pitches & Presentations

  • Interpret pitch briefs and translate client needs into actionable social media strategies
  • Contribute strategic direction and social insights during client presentations and team meetings
  • Prepare and support the team in developing materials and presenting campaign ideas
  • Collaborate on creative ideation for projects, proposals, and marketing strategies

Industry Awareness & Process Improvement

  • Stay informed on market developments and digital marketing trends
  • Evaluate internal processes and propose improvements to enhance team efficiency
  • Share industry knowledge and insights regularly with the broader team
Ideal Candidate Profile
  • 35 years of experience in social media marketing, ideally in a digital agency or in-house digital team
  • Strong knowledge of Meta, TikTok, LinkedIn, and other major platforms (organic and paid)
  • Analytical and results-oriented, with experience using data to guide decisions
  • Excellent communication and presentation skills, with confidence in client-facing settings
  • Proficient in tools like Google Drive, Google Sheets, and Google Data Studio
  • Demonstrated experience in leading or mentoring teams
  • Organized, proactive, and able to manage multiple projects simultaneously
  • Passion for social media marketing and delivering quality brand experiences

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