Mobile Prepaid Regional Marketing Manager

2 days ago

Philippines Globe Telecom, Inc. Full time ₱500,000 - ₱1,000,000 per year
Job Description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description Key Mandates:

1. Drives the growth of the prepaid business (GP/TM) in the regions
2. Develops a relevant & current regional strategy hinged on a deep understanding of the region, its customers, and the dynamics of the prepaid business
3. Leads regional insighting & manages the brand metrics of the region, to drive loader growth - acquisition, retention and brand engagement

REGIONAL INSIGHTS & ANALYTICS

- Drives the regional dashboarding, brand health tracking, deepdives and drilldowns to determine key action plans to address business issues and challenges of the region

- Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs

REGIONAL STRATEGY & EXECUTION

- Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions

- Drives execution of the said strategies in a timely manner, to grow loaders and attract switchers

- Ensures alignment of the regional programs and strategies to the total brand propositions of Globe Prepaid and TM

REGIONAL MARKETING & TARGETED EXECUTIONS

- Ensures regional translation of GP & TM brand propositions and national brand programs, that are aligned with regional insights & learnings

- Manages brand equity and imagery of GP & TM, ensuring cut through and relevance of messaging in each region

- Executes and ensures alignment of key micromarket programs in the region

- Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business

- Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business future (strategic business projects/programs)

Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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