Digital Marketing Associate

2 weeks ago

Makati City, National Capital Region, Philippines PURPLEBUG INC. Full time ₱70,000 - ₱120,000 per year
Qualifications:

Education and Experience:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Open to fresh graduates or candidates with 1-2 years of experience in influencer marketing, digital marketing, or social media management.

Skills:

  • Knowledge of identifying influencers aligned with brand objectives.
  • Ability to plan and execute creative, results-driven influencer campaigns.
  • Proficiency in social media analytics tools (Meta Insights, Google Analytics, etc.) to measure campaign success.
  • Strong analytical skills to interpret data, identify trends, and provide actionable insights.
  • Ability to present campaign strategies and performance to clients effectively.
  • Excellent communication skills for cross-functional collaboration with content, design, and development teams.
  • Keen interest in staying updated with the latest SEO and Search techniques and industry updates.

Key Responsibilities:

Influencer Identification & Outreach

  • Research and identify influencers across various platforms (Instagram, TikTok, YouTube, Facebook, etc.) that align with brand objectives and target audience.
  • Initiate outreach to potential influencers and manage onboarding processes.

Formulation of Marketing Strategies and Planning (Campaign Production):

  • Brainstorm, develop, and execute marketing strategies aligned with client goals and KPI objectives.
  • Conduct research, analyze market trends, and gather insights to optimize marketing strategies.
  • Coordinate campaign production, ensuring timely execution and adherence to strategy.

Relationship Management

  • Build and maintain strong relationships with influencers and their management teams.
  • Address influencer queries and concerns to ensure smooth collaboration.

Social Media Management with Page Moderation:

  • Prepare and implement campaigns and strategies for assigned client accounts, ensuring alignment with their objectives.
  • Monitor competitors' activities and analyze trends to identify opportunities and potential threats.
  • Oversee and manage clients' digital presence and online reputation.
  • Respond to messages, comments, and inquiries across various social media platforms.
  • Engage in community management, fostering positive interactions and addressing user queries and concerns effectively.
  • Ensure minimal quality assurance standards are met across digital content and campaigns.

Research and Analysis

  • Perform deep dives into market trends, competitor activities, and emerging opportunities.
  • Use research insights to identify potential threats and opportunities for campaigns.

Internal and External Coordination:

  • Collaborate with internal teams and external stakeholders to ensure seamless execution of marketing initiatives.

Basic Graphic Design Skills:

  • Familiarity with basic graphic design tools like Capcut, Canva, or Adobe for creating visual content.

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