Data and Digital Analytics Lead

4 hours ago

Makati City, National Capital Region, Philippines Trends Group, Inc. Full time ₱2,000,000 - ₱2,500,000 per year

DUTIES AND RESPONSIBILITIES:

·       Consumer & Market Research

·       Data Interpretation & Insights

·       Website & User Behavior Analysis

·       Social Media Analytics

·       Campaign Performance Analysis

·       Data Collection & Reporting

·       Data Quality Assurance

·       A/B Testing & Optimization

·       Reporting Tools Management

·       Strategic Collaboration

·       Tactical/Special Projects

QUALIFICATIONS:

A. Minimum Education

·       Bachelor's degree in Marketing, Data Analytics, Business, Statistics, or a related field.

B. Minimum Experience/Training

·       At least 7 years of experience in marketing analytics, data analysis, consumer research, or a related field, with a strong focus on both digital and traditional marketing environments.

·       Proven track record of transforming complex data into clear, actionable insights and strategic recommendations for various marketing initiatives.

C. Competency

Technical Skills:

·       Proficient in Google Analytics and other analytics platforms (e.g., Adobe Analytics, Mixpanel).

·       Experience with data visualization tools (e.g., Tableau, Power BI, Looker Studio).

·       Strong understanding and practical experience with consumer research methodologies and tools (e.g., survey platforms, social listening tools, focus group analysis).

·       Familiarity with SEO, SEM, email marketing, traditional advertising channels, and other marketing terms and channels.

·       Familiarity with A/B testing tools (e.g., Optimizely, Google Optimize).

·       Understanding of tracking technologies, such as pixels, cookies, UTM parameters, and traditional campaign measurement techniques.

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