Zone Brand Lead, Dulcolax
5 days ago
Position: Zone Brand Lead, ASEA
Report to: Global Brand GM Dulcolax
Location: Philippines
Job type: Permanent, full-time
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.
Find out more about our mission to bring health in your hands at
About the Job
The Zone Brand Lead is responsible for achieving sales, profit, and market share targets through brand strategy and development. This includes designing programs to deliver strategic forecasts, managing P&L lines, preparing business reviews to assess brand performance versus competitors and market dynamics, identifying growth opportunities, setting long-term brand goals, implementing plans, and tracking KPI achievements.
The role requires a strong balance of strategic and commercial expertise, with the ability to influence senior stakeholders and adapt global strategies to local market realities across multiple Southeast Asian markets.
Primary Responsibilities
Define and execute brand strategy and long-term plans across assigned markets.
Adapt global brand strategies into effective local campaigns, innovation launches, and activations.
Manage P&L performance including forecasting, budgeting, and demand planning.
Collaborate with commercial, trade, shopper, and digital teams to deliver winning in-market initiatives.
Track performance and ensure market share growth and excellence in execution.
Lead or support global/regional innovation projects, ensuring successful market introduction.
Drive digital acceleration and eCommerce initiatives, adapting to local market nuances and regulations.
Influence and align with key stakeholders across regional and global teams.
Key Performance Indicators (KPIs)
Market share and sales growth across multiple markets.
Forecast accuracy, Net Sales, Gross-to-Net, and overall profitability.
Timely and successful execution of innovation and brand activation projects.
Effective collaboration and influence across stakeholders.
Requirements – Must Have
7–10 years' experience in Brand Management/Marketing with regional exposure (multi-country).
Proven team management and leadership capability.
Strong strategic thinking with solid commercial and P&L management experience.
Ability to influence senior stakeholders across countries and functions.
Challenger mindset, comfortable operating in competitive and dynamic markets.
Good to Have
Direct experience in OTC categories (e.g., digestive health, personal care, or adjacent consumer health).
Experience in large, matrixed organizations within consumer health or FMCG
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
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