Digital Freight Forwarding Content Manager

2 days ago

Las Piñas, National Capital Region, Philippines beBeeMarketing Full time $600,000 - $1,000,000

We are seeking a skilled Social Media Marketing Specialist to manage the social media presence of our freight forwarding client.

The specialist will be responsible for creating and curating high-quality content to strengthen brand positioning, attract new customers, and support client acquisition goals.

Key Responsibilities
  • Strategy & Planning
    • Develop a social media strategy aligned with the company's brand and sales objectives.
    • Build a content calendar focused on client acquisition, thought leadership, and brand trust.
    • Identify the right channels (LinkedIn, Facebook, Instagram, Twitter, and industry groups).
  • Content Creation & Execution
    • Create and post engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.
    • Translate freight forwarding expertise into easy-to-digest posts for potential clients.
    • Use storytelling to highlight the company's success, client wins, and service reliability.
  • Engagement & Community Management
    • Actively engage with followers, prospective clients, and industry leaders online.
    • Monitor mentions, comments, and direct inquiries; ensure timely responses.
    • Participate in logistics-related conversations, LinkedIn groups, and communities to improve brand visibility.
  • Analytics & Optimization
    • Track performance across platforms: impressions, engagement, reach, and conversions.
    • Provide monthly reports to the client's leadership on campaign performance.
    • Optimize posting schedule, formats, and messaging based on analytics.

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