Highly Skilled Paid Search Manager
2 weeks ago
We're seeking a highly skilled professional to lead the management and optimization of paid search campaigns across various platforms.
This role involves working closely with stakeholders to understand our marketing objectives and develop effective strategies to drive traffic, increase conversions, and maximize return on investment.
Key Responsibilities:
- Audit existing campaigns to identify areas for improvement and optimization.
- Develop and implement data-driven paid search strategies to drive traffic and conversions.
- Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
- Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
- Collaborate with stakeholders to align paid search campaigns with overall marketing goals.
Requirements:
- Strong analytical mindset and ability to interpret campaign data.
- Prior experience as a paid search specialist or similar role.
- Proficiency in managing and optimizing paid search campaigns.
- Excellent communication and collaboration skills.
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