Digital Search Engine Optimization Specialist

2 days ago

Mandaluyong City, National Capital Region, Philippines beBeeSearchEngine Full time ₱5,300 - ₱7,900
Job Title: Digital Search Engine Optimization Specialist

We are seeking a highly skilled and experienced Digital Search Engine Optimization Specialist to enhance our online presence, improve search engine rankings, and optimize web content.

Main Responsibilities:
  • Develop, implement, and manage effective search engine optimization strategies to improve organic search rankings and visibility
  • Optimize website content, meta tags, images, and URLs following best practices
  • Conduct keyword research and analysis to target relevant search terms
  • Monitor website traffic and performance using analytics tools and create actionable reports
  • Optimize Google Business Profiles, including updates to business information, reviews management, and location tagging
  • Implement local search engine optimization strategies to enhance regional visibility and attract local customers
  • Stay up-to-date with digital marketing trends, search engine algorithm changes, and new tools
  • Collaborate with content creators to align search engine optimization strategies with content marketing initiatives
  • Handle search engine audits to ensure compliance with search engine guidelines and maximize effectiveness

Qualifications:

  • Bachelor's degree in Marketing, Communications, IT, or related field (preferred but not required)
  • Proven experience as a Digital Marketing Specialist or similar role
  • Demonstrable expertise in Google Business Profile optimization and management
  • Proficiency with digital marketing tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
  • Knowledge of web development basics, including HTML, CSS, and JavaScript, for search engine implementation
  • Strong analytical skills to interpret data and drive strategic decisions
  • Excellent communication and collaboration skills
  • Certification in digital marketing or SEO is a plus (e.g., HubSpot, Google Analytics Certified)

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