
Strategic Online Lead Generation Specialist
13 hours ago
In this key role, you will be responsible for driving online lead generation through various marketing channels. This hands-on position involves identifying, testing, and optimizing new campaigns to expand reach into untapped markets.
Key Responsibilities
- Launch and manage lead generation campaigns across multiple platforms including television, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels.
- Continuously test new marketing channels, analyze data to refine strategies and improve campaign performance.
- Develop and execute innovative growth-focused marketing plans to drive business success.
- Optimize campaign performance using A/B testing, audience targeting, and conversion tracking to ensure maximum ROI.
- Work collaboratively with cross-functional teams to align marketing efforts with business goals.
- Stay ahead of industry trends to identify new opportunities for expansion and stay competitive in the market.
Required Skills and Qualifications
- Proven experience in online lead generation or sales with a focus on direct response campaign measurement and analysis.
- Strong background in performance marketing, data analysis, and campaign testing with a focus on driving results.
- A hands-on, test-and-learn mindset with the ability to move quickly and adapt to changing market conditions.
- Experience managing marketing budgets and driving ROI through effective campaign optimization.
- Excellent communication and leadership skills to effectively collaborate with cross-functional teams.
At our company, we offer a dynamic and innovative environment where you can grow and make a real impact. We value collaboration, continuous improvement, and experimenting with new approaches to stay ahead of the curve.
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