Digital Growth Marketing Leader

21 hours ago


Iloilo City, Western Visayas, Philippines beBeeStrategist Full time ₱600,000 - ₱800,000
Marketing Strategist

This role involves planning and coordinating cross-channel marketing programs. The ideal candidate will have experience with large-scale campaigns, budget allocation, and forecasting.

  • Planning: Determine the best budget allocation by channel, medium, environment, objective, and funnel stage.
  • Coordinating: Work with specialists to ensure channel-level strategies align with the overall plan.
  • Research and analysis: Learn about clients' industries, verticals, competitors, and customer profiles.
  • Forecasting and projections: Pressure test forecasts with specialists to ensure projections align with client objectives.
Requirements:
  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and flywheels.
  • Experience with large sets of campaigns and/or clients.
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms.
  • Familiarity with the broader marketing landscape.
  • Familiarity with earned media channels.
  • Familiarity with audience insight tools such as GlobalWebIndex.
  • Familiarity with project management tools like Asana and Slack.


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