Brand Development Specialist

1 month ago


Quezon City, National Capital Region, Philippines Cindy Online Shop Full time

We are seeking a creative and results-driven Brand Development Specialist to enhance brand awareness and drive customer engagement for Cindy Online Shop. This role requires excellent communication skills, a strategic mindset, and a passion for innovation in marketing.

Key Responsibilities:
  • Develop Marketing Strategies:
    • Create comprehensive marketing plans that align with the company's objectives.
    • Analyze market trends and competitor activities to identify opportunities for growth.
  • Campaign Management:
    • Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, print, and events.
    • Ensure campaigns are delivered on time, within budget, and achieve set targets.
  • Content Creation and Management:
    • Oversee the development of engaging content, including blogs, social media posts, newsletters, and promotional materials.
    • Collaborate with designers, writers, and other team members to produce high-quality content.
  • Brand Management:
    • Ensure consistent branding across all marketing materials and communication channels.
    • Maintain and enhance the company's reputation through strategic messaging and visual identity.
  • Market Research and Analysis:
    • Conduct research to understand customer needs, preferences, and behavior.
    • Analyze data and generate insights to guide marketing decisions and improve performance.
  • Collaboration and Coordination:
    • Work closely with sales, product, and other departments to align marketing efforts with overall business goals.
    • Build relationships with external partners, agencies, and vendors.
  • Performance Tracking and Reporting:
    • Monitor the effectiveness of marketing campaigns using key performance indicators (KPIs).
    • Prepare regular reports on campaign performance and recommend improvements.

The estimated salary for this position is $60,000 - $80,000 per year, depending on experience and qualifications.



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