New Product Strategist

4 days ago


Pasig, National Capital Region, Philippines San Miguel Corp. Full time

San Miguel Corp. is seeking a highly experienced New Product Strategist to lead the development of innovative new products.

The ideal candidate will have a strong background in consumer insights, market research, and trend analysis.

The New Product Strategist will be responsible for identifying market opportunities and developing strategies to capitalize on them.

Key Responsibilities:

  1. Market Research: Conduct market research and analysis to identify trends, preferences, and behaviors of target consumers.
  2. Competitor Analysis: Analyze competitors' products, pricing, and marketing strategies to stay ahead in the market.
  3. Product Concept Development: Develop new product concepts based on market insights and consumer needs.
  4. Business Case Development: Develop business cases to justify investment in new product development.
  5. Stakeholder Engagement: Engage with stakeholders, including senior management, marketing, sales, and supply chain, to secure support for new product initiatives.
  6. Project Management: Manage multiple projects simultaneously, prioritizing tasks and resources to meet deadlines and deliver results.
  7. Communication: Communicate effectively with cross-functional teams and stakeholders to ensure successful project outcomes.
  8. Continuous Learning: Stay up-to-date with industry trends, best practices, and new technologies to continuously improve skills and knowledge.


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