Digital Content Strategist
2 days ago
We are seeking a highly skilled Digital Content Strategist to join our team at 2X. As a key member of our marketing department, you will be responsible for driving content and design strategy across various clients.
Job DescriptionThe ideal candidate will have expertise in content creation, branding, and UI/UX design. You will work closely with clients and a multidisciplinary team to produce impactful marketing campaigns.
Main Responsibilities:
- Conduct thorough assessments of client B2B marketing maturity, define marketing goals and objectives, and clarify project scopes with client stakeholders.
- Establish and align procedures and timelines for content operations and KPIs with clients, building and stabilizing content production processes and workflows.
- Perform content audits, map content to buyer stages, and formulate new content plans to meet client objectives.
- Collaborate with design and UI/UX teams to integrate branding and UI/UX recommendations.
- Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
- Analyze performance data, collaborating with campaign strategists and data analysts to optimize marketing campaigns.
Requirements:
- 10+ years of professional writing and content creation experience.
- 3+ years managing and refining content or creative strategy.
- Experience in business content marketing and demand generation.
- Project management or coordination experience with design and UI/UX teams is a plus.
- Bachelor's degree or diploma in advertising, marketing, business, journalism, or relevant experience.
- Concise and engaging writing and editing skills.
- Impeccable spelling and grammar.
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