Content Strategist

2 days ago

Pasig, National Capital Region, Philippines 2X Full time

2X Pasig, National Capital Region, Philippines

Content Strategist

The Content Strategist will drive content and design strategy for a range of clients, requiring expertise in content creation, branding, and UI/UX design. You will work closely with clients and a multidisciplinary team to produce impactful marketing campaigns. Experience in B2B marketing is preferred.

Key Responsibilities:

  1. Strategic Assessment: Independently assess client's B2B marketing maturity, define marketing goals and objectives, and clarify project scopes with client stakeholders.
  2. Client Engagement: Establish and align procedures and timelines for content operations and KPIs with clients. Build and stabilize content production processes and workflows.
  3. Content Audits: Perform content audits, map content to buyer stages, and formulate new content plans to meet client objectives.
  4. Cross-Functional Collaboration: Engage with design and UI/UX teams to integrate branding and UI/UX recommendations.
  5. Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
  6. Performance Analysis: Analyze performance data, collaborating with campaign strategists and data analysts to optimize marketing campaigns.
  7. Best Practices: Champion 2X best practices for content and design with client stakeholders.

Requirements:

  1. 10+ years of professional writing and content creation.
  2. 3+ years managing and refining content or creative strategy.
  3. Experience in business content marketing and demand generation.
  4. Project management or coordination experience with design and UI/UX teams is a plus.
  5. Bachelor's degree or diploma in advertising, marketing, business, journalism, OR relevant experience.
  6. Concise and engaging writing and editing skills.
  7. Impeccable spelling and grammar.
  8. Experience and familiarity with online marketing, content marketing, and demand generation best practices.
  9. Strategic and creative thinking about content.
  10. Familiarity with business and technology sectors.
  11. Excellent research and organizational capabilities.
  12. Ability to learn quickly and adapt to changing needs.
  13. Ability to onboard and train new writers effectively.
  14. Strong quality control and feedback skills to maintain writing standards.

KPIs:

  1. Get, want, and have the capacity to fulfill the requirements of the content marketing specialization.
  2. Fulfillment of Key Performance Indicators related to quality, turnaround time, workflow adherence, productivity benchmarks, and client marketing goals.

Core Functions:

  1. Content Auditing, Strategy and Production Plan: Conduct a thorough content audit to assess the current materials and identify areas for improvement and provide recommendations aligned with client's marketing/business goals. Once these recommendations are agreed upon, develop a detailed roadmap and execution plan - end-to-end content production plan encompassing both content creation and design team to ensure a seamless implementation.
  2. Collaboration: Work with cross-functional teams to ensure cohesive and effective content delivery.
  3. Client Interaction: Be seen as a strategic partner to the main stakeholder by taking on a proactive consultative role.
  4. Onboarding: Ensure that the onboarding of writers adheres to 2X best practices and standards.
  5. Quality Assurance: Oversee quality assurance of client content operations to ensure compliance with best practices and high-quality output.

Education:

Bachelor's degree preferably in Advertising, Humanities, Journalism, Mass Communications, Marketing, PR, Business Administration, and other related courses.

Long-form content samples: (blogs, publications, whitepapers, case studies)

Other content samples: (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentations)

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Strategy/Planning, Marketing, and Other

Industries

Advertising Services

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