High-Impact Paid Advertising Specialist

7 days ago

Dumaguete, Central Visayas, Philippines beBeeSpecialist Full time ₱4,000,000 - ₱6,000,000
Job Overview

We're seeking a seasoned Performance Marketing Specialist to lead our paid advertising efforts. This is a high-impact role that involves planning, executing, and optimizing campaigns across multiple platforms.

The ideal candidate will have a proven track record of driving high ROI campaigns, expertise in performance tracking, analytics tools, and data-driven decision-making.

  • Key Responsibilities:
  • Plan and execute paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
  • Manage large budgets effectively to maximize return on investment (ROI) and minimize cost per acquisition.
  • Set up, monitor, and optimize conversion tracking to ensure accurate attribution and data-driven decisions.
  • Perform A/B testing specifically on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • Collaborate with the team to implement conversion rate optimization (CRO) strategies that focus on enhancing paid ad performance.
  • Provide insights and recommendations based on data analytics and attribution modeling.
  • Stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
  • Coordinate closely with content, design, and SEO teams to ensure ad campaigns and organic strategies are aligned.
Required Skills and Qualifications
  • Minimum 5 years of experience managing large ad budgets on Google Ads and Meta Ads.
  • A proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads (not website-level testing).
  • Solid understanding of conversion rate optimization (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices (expertise is not required, but understanding is highly preferred).
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyze complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
Benefits

This full-time position offers a unique opportunity to work remotely and enjoy a flexible schedule. The ideal candidate should be a resident of Panabo City, Davao City, or within the Davao Region.

Work Schedule: 3 PM – 12 MN, Weekends Off: Fixed

We're committed to finding the right person for this role, so don't hesitate to apply if you meet the qualifications.

Apply by submitting your CV/resume to the provided email address.

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