
Paid Marketing Professional
6 days ago
Paid Advertising Specialist
Job Description:
We are seeking a Paid Advertising Specialist to lead our paid marketing engine and drive growth through innovative strategies and campaign optimization.
This is a remote role that requires full-time focus, but we're looking for someone who can work independently with minimal supervision while staying on top of industry trends and platform updates.
Key Responsibilities:
- Manage, optimize, and scale paid ad campaigns across Google, YouTube, Facebook/Instagram, TikTok, and emerging platforms.
- Continuously test, track, and tweak campaigns to maximize ROI and improve conversion rates.
- Collaborate with marketing partners to document current strategies and transition management in-house.
- Create new ad concepts, scripts, and strategies tailored to different platforms.
- Use AI tools for scripts, voiceovers, and video editing to maximize the impact of ad creative.
- Develop educational and offer-based ad campaigns to attract and engage homeowners.
- Monitor performance metrics and deliver clear reports on results and improvements.
Qualifications:
- Proven experience managing paid ads across multiple platforms (Google, Meta, TikTok, YouTube, etc.).
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Creative thinker who can develop compelling ad scripts, visuals, and offers.
- Knowledge of AI-driven tools for creative production and campaign optimization.
- Ability to improve ROAS while exploring and testing new channels.
- Self-motivated, detail-oriented, and results-driven.
- Excellent communication and collaboration skills.
We believe in providing homeowners with a roofing partner they can trust. Our team is built on integrity, excellence, and clear communication, specializing in residential re-roofing projects and delivering lasting value with every job.
This is a mid-senior level, full-time position offering an hourly rate based on experience. We value innovation, creativity, and professional growth within our supportive team culture.
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