Digital Advertising Specialist

7 days ago

Dumaguete, Central Visayas, Philippines beBeeDigitalAdvertising Full time $60,000 - $100,000
**Job Title:** Digital Advertising SpecialistIn this role, you will be responsible for the end-to-end management of digital advertising campaigns across various platforms.**Responsibilities:
  • Develop and execute comprehensive digital advertising strategies to drive business growth and achieve key performance indicators (KPIs).
  • Plan, launch, and manage search, display, YouTube, shopping, and performance max campaigns using Google Ads.
  • Conduct thorough keyword research and audience targeting to ensure high-quality, relevant ads that meet customer needs.
  • Optimize campaign performance through continuous analysis and adjustments to bid settings, budget allocation, A/B testing, and quality score improvements.
  • Monitor and troubleshoot issues related to campaign delivery, ad disapprovals, or policy violations.
**Performance Analysis & Reporting:Use data analytics tools like Google Ads, Google Analytics, and Google Looker Studio to track KPIs and campaign metrics.Create and deliver regular performance reports with actionable recommendations to improve campaign ROI.Analyze campaign data to identify trends, optimize ROI, and support decision-making.Provide performance forecasts, projections, and budgeting guidance based on campaign goals.**Strategy & Execution:Develop and implement Google Ads strategies aligned with client objectives and sales funnels.Identify new campaign opportunities or formats to improve reach and conversions.Collaborate with internal teams to ensure cohesive execution and message alignment.Recommend improvements to landing pages to increase Quality Score and conversion rates.**Tool & Platform Utilization:Effectively use Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.Manage integrations with Google Merchant Center, YouTube, or CRM systems as needed.Set up and validate conversion tracking, event tracking, and UTM parameters to ensure accurate data collection.**Industry Knowledge:Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.**Qualifications:Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.At least 1–3 years of hands-on experience managing Google Ads campaigns (Search, Display, YouTube, Shopping, or Performance Max).Proven track record of managing and optimizing paid campaigns with measurable results (e.g. ROAS, CPC, CPA improvements).Google Ads Certification (Search, Display, or others) is a strong advantage.Proficient with Google Suite products, especially Google Sheets.Possess exceptional interpersonal and public relations skills.Demonstrate strong analytical abilities, making data-driven decisions.Ability to work independently in a remote work setting.Highly organized, particularly with digital collaboration tools like Google Drive and Asana.Collaborative team player with an entrepreneurial mindset and proactive approach.

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