Senior B2B Lead Generation Strategist

16 hours ago

Lipa City, Calabarzon, Philippines beBeeOutbound Full time ₱60,000 - ₱80,000
B2B Growth and Outbound Marketing Specialist

We are seeking an experienced professional to spearhead our B2B growth and outbound marketing efforts. As a key member of our team, you will be responsible for designing and executing highly effective outbound campaigns using the latest tools and AI-driven approaches.

Key Responsibilities
  • Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
  • Leverage tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
  • Continuously test messaging, targeting, and cadences to optimize performance.
  • Use AI tools to craft tailored outreach messages at scale.
  • Build repeatable systems for automating research, list enrichment, and content customization.
  • Data & Performance Management
  • Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
  • Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
  • Run experiments to continually improve conversion rates.
  • Multi-Client & Campaign Management
  • Prioritize and balance multiple client campaigns without compromising on quality or performance.
  • Build and maintain campaign playbooks so outreach systems can scale across different industries and ICPs.
  • Communicate effectively with internal stakeholders and client-facing teams to ensure alignment and transparency.
Required Skills and Qualifications
  • Proven success designing and running outbound B2B lead generation campaigns with measurable results.
  • Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar).
  • Knowledge of AI-driven personalization (e.g. ChatGPT, Claude, or specialized AI tools for outreach).
  • Experience managing multiple client campaigns simultaneously in a structured and organized way.
  • Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
What Success Looks Like
  • Multiple outbound systems running effectively across different ICPs and clients.
  • High campaign conversion rates (opens > replies > booked calls).
  • Consistent pipeline of qualified meetings generated directly from your outreach.

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