
Marketing Strategy Developer
2 days ago
About the Position
We're seeking a detail-driven Content Specialist to develop and implement impactful content strategies that align with our marketing and sales goals. This role offers opportunities for growth, flexibility, and collaboration.
Key Responsibilities
- Content Creation & Campaign Execution: Develop email campaigns, landing pages, guides, and sales collateral that effectively communicate our value to customers.
- Manage end-to-end execution of email marketing campaigns, from content creation to performance tracking.
- Sales and Customer Success Support: Enhance sales decks, presentations, and product overviews to ensure consistent messaging and design.
- Template Development: Design adaptable templates that can be customized for various channels and products, making our marketing processes efficient and scalable.
- Research & Best Practices: Stay current with B2B content best practices, leveraging industry research and examples to create data-driven, competitive content.
- Organization & Reporting: Maintain organized records of campaign tracking, target audiences, and engagement metrics.
Required Skills and Qualifications
- Independent and Resourceful: Able to work with minimal supervision, bringing projects to completion with initial direction.
- Collaborative Communicator: Communicates effectively with cross-functional teams to align content with business objectives.
- Eager Learner: Keeps up-to-date with B2B marketing trends and techniques, incorporating them into content to keep our brand competitive.
- Analytical and Data-Driven: Approaches content with an analytical mindset, tracking key metrics to drive informed decisions.
- Creative and Brand-Aligned: Balances creativity with brand consistency, delivering engaging and visually cohesive content.
- Goal-Oriented: Prioritizes content that meets strategic goals, driving user engagement and supporting customer acquisition.
- Technical Competency: Skilled in HubSpot, Google Analytics, Adobe Creative Suite, and Canva.
Benefits
- Growth Opportunities: Flexible environment that encourages learning and professional development.
- Collaborative Culture: Remote-friendly team that values open communication and feedback.
- Professional Development: Opportunities to enhance skills and stay up-to-date with industry trends.
Others
- This is a remote position.
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