Data-Driven Customer Engagement Manager

7 days ago

Dasmariñas, Calabarzon, Philippines beBeecustomer Full time ₱3,600,000 - ₱4,800,000
About Our Company

We are a digital-first company empowering the everyday woman and inspiring self-confidence. We have an omnichannel presence across Southeast Asia, with a retail franchise in Cambodia.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles.

The Role

We are seeking a strategic CRM Manager to lead our customer engagement strategy. Reporting to the Director of Marketing, you will drive customer retention and loyalty through data-driven campaigns and cross-functional collaboration.

You will bring our loyalty and referral programs to life by leveraging customer insights to create exciting perks and memorable experiences that keep our community coming back for more.

Main Responsibilities
  • Campaign Strategy
    • Develop and execute the CRM campaign strategy across channels (e.g., lifecycle email, WhatsApp)
    • Stay updated on martech trends to continuously improve CRM strategy and tools
    • Analyse customer data and campaign performance to uncover insights and optimise communications
  • Customer Insights
    • Leverage customer insights to drive program enhancements that increase engagement and retention
    • Strengthen customer insight capabilities through surveys and focus groups
  • Team Leadership
    • Own overall CRM KPIs, including new customer acquisition, retention, and engagement
    • Lead and coach the CRM team, managing performance and goal setting
Required Skills and Qualifications

Skills:

  • Strategic thinking and problem-solving
  • Excellent communication and project management skills
  • Ability to analyse complex data and make informed decisions

Qualifications:

  • Bachelor's degree in Business Administration or related field
  • Minimum 5 years of experience in CRM and marketing

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