Cross Channel Marketing Lead

1 day ago

Tarlac City, Central Luzon, Philippines beBeeMarketing Full time $80,000 - $150,000
Job Summary

A Marketing Analyst is needed to lead cross-channel marketing efforts.

This role involves auditing current and prospective clients' marketing programs, crafting integrated marketing plans across channels, with emphasis on social media (Facebook, TikTok) and Google Ads (SEM, GDN, YouTube). We are seeking a skilled Marketing Analyst to develop impactful marketing strategies and ensure alignment with the overarching plan.

Responsibilities
  • Auditing current and prospective clients' marketing programs and crafting integrated marketing plans across channels.
  • Collaborating with channel specialists to develop and apply impactful marketing strategies.
  • Determining budget allocations by channel, medium, objective and funnel stage.
  • Coordinating with channel teams to ensure alignment with the overarching plan.
  • Research and analysis of prospective clients, industries, competitors, ideal customer profiles and sentiment.
  • Forecasting and pressure-testing projections to align with business objectives.
Requirements
  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and flywheels.
  • Experience with large sets of campaigns and/or clients.
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms.
  • Familiarity with the broader marketing and media buying landscape.
  • Familiarity with earned media channels.
  • Familiarity with audience insight tools such as Global Web Index.
  • Familiarity with Asana and Slack.

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