Customer Retention Manager

2 days ago

Cabuyao, Calabarzon, Philippines beBeeLoyalty Full time $90,000 - $105,000

Are you passionate about customer engagement and retention?

We're seeking a strategic, results-driven professional to lead our CRM strategy. Reporting to the Director of Marketing, you'll play a key role in driving customer loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.

Key Responsibilities
  • Develop the strategy and lead execution of the CRM and Loyalty strategy across channels (e.g. lifecycle email, Whatsapp)
  • Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications.
  • Manage CRM vendor partnerships and lead platform evaluations that powers advanced segmentation & automation.
Customer Insights
  • Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.
  • Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company.
Team Leadership
  • Own overall CRM KPIs, including new customer acquisition, retention, and engagement.
  • Lead and coach the CRM team, managing performance, goal setting, and capability development.
Requirements
  • Bachelor's degree in Marketing, Business or a related field.
  • Min. 5 years of experience in a CRM role, preferably in retail or e-commerce.
  • With proven experience leading a team
Benefits
  • Flexible work arrangement with remote work options
  • Comprehensive corporate insurance and staff wellness programs
  • Learning and career development opportunities
Other Perks
  • Generous staff discount off products
  • Corporate partnerships and employee recognition programs

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