Customer Relationship Strategist
1 day ago
This position is responsible for managing customer relationships to drive engagement and retention across various touchpoints. Key performance indicators (KPIs) will be tracked to inform strategic decisions, ensuring a seamless player experience.
The ideal candidate will have 2–3 years of hands-on experience in the Casino, Sportsbook, or Sweepstakes industry. A data-driven approach with expertise in campaign management, loyalty programs, and retention strategies is essential. Strong analytical skills and collaboration with cross-functional teams are also vital.
Key Responsibilities:- Develop and execute CRM strategies to enhance player engagement and reduce churn.
- Define key KPIs and create tailored plans for player segments.
- Design structured campaign roadmaps for product launch and growth phases.
- Plan, launch, and optimize email, push notifications, SMS, and in-game messages.
- Implement loyalty initiatives, reactivation efforts, and seasonal promotions.
- Collaborate with creative and marketing teams to deliver compelling campaign assets.
- 2–3 years in a CRM, user retention, or marketing role within the Casino / Sportsbook / Sweepstakes space.
- Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.
What We Offer:
- Competitive compensation and performance incentives.
- Flexible work arrangements and opportunities for professional growth.
- Challenging projects that contribute to shaping iGaming's future.
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