Marketing Campaign Manager

1 day ago

Makati City, National Capital Region, Philippines beBeeEmailMarketer Full time ₱400,000 - ₱800,000
Job Overview

As a CRM specialist, you will be responsible for planning, developing, and executing comprehensive email marketing campaigns to drive customer engagement, retention, and revenue growth. This role involves creating and executing strategies to acquire, retain, and re-engage customers through targeted email campaigns.

About the Role

This is a remote position that requires a minimum of 2-3 years of experience in email marketing or digital marketing. The ideal candidate will have proficiency in HTML/CSS for email template customization and troubleshooting, as well as strong analytical skills with experience in email marketing metrics and performance optimization.

Key Responsibilities
  • Campaign Creation: Design and execute comprehensive email and sms marketing campaigns across various customer segments, focusing on acquisition, retention, and re-engagement strategies
  • Email database management including list building, segmentation, and personalisation to maximise deliverability and engagement rates
  • Create compelling email content including subject lines, copy, and HTML templates that align with brand guidelines and drive conversions
  • Monitor email deliverability, manage sender reputation, and ensure compliance with email marketing regulations
Flows/Automations
  • Setup and create Flows briefed in by CRM team which include filters, draft email/SMS messages, time delays, property profile updates
  • Review Flow performance regularly and report back on any insights and optimisations
Optimisations
  • Conduct A/B testing on subject lines, content, send times, and design elements to continuously improve campaign performance
  • Build and optimize automated email sequences including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns
QA/Testing
  • Ensure all email and SMS campaigns and templates are error free
  • Test email templates in Litmus to ensure they render across devices
  • Ensure all email and SMS flow/campaign messages have valid links, images, fall back alt text
  • Conduct testing on all Flows to ensure correct filters are setup and correct profiles are entering at the right time
  • Conduct testing to ensure dynamic content blocks are setup
General Klaviyo Management
  • Create and build email templates that are designed in Figma (or equivalent) using Klaviyo drag and drop builder
  • Assist with the creation of sign up forms (fly outs, pop ups, embed forms)
  • Review and setup client tech stack integrations in Klaviyo including but not limited to Okendo, Yotpo, Elevar, Instant, Customer.AI
  • Segmentation setup support based on purchasing behaviour and email/SMS engagement
Reporting
  • Provide detailed analytics and performance reporting on email campaigns, including open rates, click-through rates, conversion rates, and ROI metrics

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