Campaign Manager

2 days ago

Makati City, National Capital Region, Philippines Booth & Partners Full time
Senior Talent Acquisition Manager | Driving Innovation & Growth | Building World-Class Global TeamsResponsibilities
  • Drive the strategy, planning, and execution of high-impact marketing campaigns that support new product launches, regional initiatives, and sales motions
  • Develop campaign briefs, frameworks, and timelines in partnership with cross-functional stakeholders, ensuring each campaign aligns with business priorities and delivers measurable outcomes against strategic objectives
  • Collaborate closely with demand generation, brand & communications, customer success teams, and sales teams to build cohesive, persona-aligned campaigns that drive awareness, engagement, and conversion throughout the buyer journey
  • Build campaign-ready assets that support full-funnel execution including landing pages, sales outreach sequences, customer case studies, website copy, and video scripts
  • Monitor campaign performance in real time, identify opportunities to iterate, and scale successful motions with repeatable playbooks, standardized briefs, and campaign calendars
  • Own and improve campaign processes, documentation, and planning cadences to drive alignment, efficiency, and speed to market
  • Leverage buyer insights, market research, and competitive intelligence to inform campaign strategy, refine messaging, and ensure relevance across segments, regions, and personas
  • Deliver clear, data-driven reporting on campaign results including pipeline impact, engagement metrics, and ROI, to inform stakeholders, guide future investment decisions, and champion a culture of accountability and results across all marketing initiatives
Essential Qualifications
  • 4+ years of B2B marketing experience leading full-funnel campaigns across global markets and diverse personas from development to execution
  • Strong collaboration skills and cross-functional experience working with demand generation, creative, sales, and customer success teams
  • Advanced proficiency with HubSpot and other marketing automation platforms
  • Demonstrated success leading product launches and building repeatable campaign frameworks aligned to business goals
  • Proven track record implementing and optimizing marketing processes that deliver measurable results
  • Strong analytical and problem-solving skills with exceptional attention to detail
  • Proven ability to manage multiple projects simultaneously, balancing strategic thinking with tactical execution in a fast-paced environment
Optional Qualifications
  • Proficiency with AI tools and a forward-thinking mindset for integrating AI into campaign planning, execution, and performance optimization
  • Familiarity with account-based marketing (ABM) and customer segmentation strategies
  • Experience managing marketing projects through structured methodologies (Agile/Scrum preferred)

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